Judge, 1928-12-15 · page 2 of 36
Judge — December 15, 1928 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising rather than satire or political commentary**. It features a 1928 advertisement for "Canada Dry" ginger ale, positioned as an appropriate Christmas beverage. The illustration depicts a wealthy family's Christmas afternoon gathering—children opening presents by a decorated tree, adults socializing, playing chess, and relaxing. The ad copy emphasizes Canada Dry as a refined, aristocratic drink suitable for holiday entertaining. **Historical context**: This advertisement predates Prohibition's repeal (1933), yet Canada Dry is being promoted openly. The product was marketed as a "ginger ale" (technically non-alcoholic) but the ad's emphasis on "sparkle," "magic," and "good cheer" suggests its actual use as a mixer with alcohol during the Prohibition era. The content reflects 1920s consumer culture and advertising strategies rather than political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
With Christmas dinner . . . on Christmas after- noon... serve this joyous beverage There's magic in the word, and memories which fortify it from every evil. The family gathers about the house. Good spirits go forth. Curistmas! Old friends drop in. And then that great event of all the year, sanctioned by custom from time immemorial— Christmas dinner! Serve “Canada Dry” at this season of good cheer With good cheer bubbling in its crystal depths, “Can- ada Dry" is the drink of the day ... sparkling with gaiety like tinsel in candle- light . . . as carefree and merry as the children with their toys . as mellow and well-balanced as a rare old wine... “dryness” and zest to it, too, like a sleigh-ride through the snow... that is the thrill to drinking this fine ginger ale at Christmas time. “Canada Dry” is an aristocrat. It is the champagne of ginger ales, It has won the approving nod of connoisseurs. the wide world over... London... « New York. Why? Because it is a real ginger ale, expertly made. Absolutely pure ingredients give it Paris .. basic excellence. The highest quality of Jamaica ginger is used. Its blend- ing and balancing are in exact propor- tions. Hourly, those proportions are checked to see to it that no variation occurs. The carbonation is achieved by a secret process and “Canada Dry” con- sequently retains its sparkle long after the bottle is opened. Like an aristocrat, it makes its quality quietly felt Merry Christmas? Of course when “Canada Dry!” Let the depth of your feeling be well expressed you serve in the good spirits of this fine old ginger ale! Forget dull care! Forget the year just past and all its mischances! Re- member only the joys and the jollity of this best day of all the year! “At Christmas play and make good cheer, for Christmas comes but once a year.” ‘CANADA DRY’ The Champagne of Ginger Ales comicbooks.com