Judge, 1928-12-08 · page 4 of 36
Judge — December 8, 1928 — page 4: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising rather than satire**. It promotes *The American Mercury* magazine and offers a gift subscription deal for $2.00 (half the newsstand price), valid until December 31, 1928. The ad emphasizes the magazine's intellectual credibility by noting it's "edited by H. L. Mencken" and features diverse contributors—"lawyers, surgeons, waiters, economists, convicts and many others"—representing "democratic life." This suggests *The American Mercury* positioned itself as a serious contemporary review reflecting American society. The promotional gimmick is a free half-pound can of "Old Dr. Mencken's Hell Salts"—likely a humorous, tongue-in-cheek gift playing on Mencken's reputation as a sharp-tongued, caustic social critic. The interior illustration shows a domestic setting, emphasizing the gift's appeal to refined households.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
f Old Dr. Mencken’s Hell Salts! [ ntelligent Conversation EOPLE who have something to say—and can say it interestingly —are always stimulating. Improve the brilliance of your friends’ con- versation. Send them Tue American Mercury—the leading contemporary American review. Edited by H. L. Mencken, it presents a thoroughly realistic picture of the amazing spectacle that is America to-day. Its contributors are not stuffed shirts, but people immersed in the tur- bulene current of democratic life— lawyers, surgeons, waiters, econo- mists, convicts and many others. | THE AMERICAN M CURY Send magazines and gift card to: AACS | . CAS! Address. ‘ee with each order, V2 \b. can of sa better gift! This offer is good only until December 31st, 1928. Use the coupon now. , 730 Fifth Avenue, New York City Please enter a gift subscription for eight issues as advertised. I enclose $2.00. (We shall not be able ta accept more than ten such orders from any one individual) Its readers are consequently as diverse as its contributors. There is no other magazine like it. For $2.00—just half the newsstand price—you can - present a subscription for cight issues Of THe American Mercury —six current issues from January to June, and the November and December issues without additional charge. A handsome, deckle-edged, green card will be sent to the recipient, an- nouncing the gift; and to you we will send an amusing souvenir in the form of a half-pound can of Old Dr. Mencken's Hell Salts, free. Send Hell Sales to: Donor... Address. comicbooks.com