Judge, 1928-12-01 · page 35 of 36
Judge — December 1, 1928 — page 35: what you’re looking at
What you’re looking at
This page is primarily a **subscription advertisement** for *Judge* magazine disguised as humorous editorial content. The opening essay mocks procrastinating Christmas shoppers, using a comedic anecdote about a Syracuse woman who waited until Christmas Eve to shop, got stuck in traffic, and ended up buying an Easter hat instead—a joke about poor planning. The "answer" to last-minute shopping chaos, the ad suggests, is a **Judge subscription as a gift**. The copy cleverly positions the magazine as a solution: it will "turn a tear into a smile, or an enemy into a friend"—meaning it works as a thoughtful (or humorous) fallback gift when you're unprepared. The form allows readers to order subscriptions sent to others' names with an engraved greeting card. This is essentially a **mail-order gift service**, marketed to busy or indecisive holiday shoppers. The satirical framing—mocking procrastination while selling procrastination relief—is the magazine's self-aware sales pitch.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Re ee ee ee ee ee Se IIe se jowes Trawkith O YOUR Christmas shopping early is an old story, but after all D it is the old stories that are best, and there’s no fool like an old fool. Then, too, there’s the incident of that lady in Syracuse who started to do her Christmas shopping the day before Christmas, got caught in a trafic jam and arrived downtown in time to buy a new Easter hat. ed IAL AL AI AL AISI ALICE OLGA Y-d AS ayaa, MEE 8, Rar aaa A -Aae Ah Aaa AAA OLS SAAS SAAS OS If you're up against a solution for the blanks on your shopping list, we suggest you use our own specially prepared blank spaces and turn a tear into a smile, or an enemy into a friend, and let Santa slip into his house Christmas Day with a JUDGE subscription. JUDGE, 627 West 43rd Street, New York, N. Y. I want JUDGE sent for Name... Address City State Name Address City Send the engraved greeting card to the above subscribers with my name filled in 1 want this card mailed Name Address City State.... é MAMA VsDsswisisisiwiwiwiwiwivwwiwiwwwwowelwwwwwwE g 8 ai Mi a a AQ A a F i aR i : a : a cx ; comicbooks.com