Judge, 1928-12-01 · page 2 of 36
Judge — December 1, 1928 — page 2: what you’re looking at
What you’re looking at
# Analysis This is a **Gillette Safety Razor advertisement**, not political satire. The page promotes Gillette's new "50 Box" of razor blades as a Christmas gift for men, priced at $5. The advertisement uses early 20th-century masculine marketing language, calling it "a smart, masculine gift box" and "soundly sensible" rather than "frivolous." The copy emphasizes practicality—that a man will appreciate it "each morning" when shaving. The only figure is a mustachioed man's portrait on the blade packages themselves, likely the Gillette brand mascot or founder (common in era advertising). There is no political cartoon or satire on this page—it's straightforward product advertising from 1929, appealing to gift-givers with practical masculine sensibilities.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE DO Box | of Gillette Blades EVERY TIME HE SHAVES IN 1929 HE'LL THANK YOU A SMART, masculine gift box that’s bound to be appreciated all over again each morning! Generous measure for generous shaving com- fort! Not a short-lived present, not a frivolous one, but a soundly sensible, month-after-month gift that appeals to a man’s practical nature. And the distinctive thing about it is its new- | ness....it is presented by Gillette for the first | choose the Fifty Box for him that he has never before received a similar gift for Christmas— or any other time. S time this Christmas. You can be sure when you Brand new! eve ere Fifty of the famous double The edged Gillette Blades (one hundred shaving edges) tucked away in a sturdy, compact, colorful box. An original, personal way to carry your season’s greet- ings far into the New Year. GILLETTE SAFETY RAZOR CO., BOSTON, U.S.A. P.S.—If the little chest with its regimental stripes attracts you, why don’t you make a bid for it after he’s used up the blades? It makes a charming cigarette box, stamp box, jewel case or general depository for the sewing or dressing table.