Judge, 1928-11-24 · page 4 of 36
Judge — November 24, 1928 — page 4: what you’re looking at
What you’re looking at
# Listerine Advertisement, Not Satire This page is primarily a **Listerine mouthwash advertisement**, not political satire. The central image shows a crowd of people in winter coats and hats, apparently illustrating "cold weather complaints" like sore throats and colds that the product claims to prevent. The ad promotes Listerine as an antiseptic that "kills germs in 15 seconds" and argues that rinsing with it before eating prevents colds from entering the mouth. It includes smaller instructional images demonstrating the rinsing technique. There's a minor reference to a "new Listerine shaving cream" in a corner box, suggesting product line expansion. The page reflects early 20th-century medical marketing claiming germ-killing powers for everyday hygiene products—claims that would face modern skepticism.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Sore “throat cheek it with To escape a cold use Listerine this way: You can materially lessen the risk of catching colds by the with Lister al, the way ph The reason for this is obvious: Listerine attacks the germs of cold on the hands, thus render- ing them harmless when they enter the mouth on food which hands have carried. Isn’t t quick precaution worth taking ? The safe antiseptic ua Mt > FTER one of those late season football games when the weather is bad, up come the medical reports with their un- happy sequel: Raw rasping throats... head colds . . . chest colds... grippe... flu. Yet many of the less serious cases might have been prevented by the prompt use of Listerine full strength. Because fullstrength Listerine is powerful against germs. (Don’t miss the panel to left.) And most Listerine’s popalar more than 47 years Kills germs in 15 seconds 5 seconds Listerine, full stren, LISTERINE —so powerful against germs cold weather complaints are caused by germs. Therefore, at the first sign of throat trouble, and after long exposure to bad weather, to germ laden crowds, gargle with Listerine full strength, Keep at it. Listerine im- mediately attacks the dis- ease producing bacteria in mouth and throat. Time and time again it has pre- vented a cold or sore throat from becoming serious. Lambert Pharmacal Co., St. Louis, Mo., U. S. A. comicbooks.com