Judge, 1928-11-10 · page 35 of 36
Judge — November 10, 1928 — page 35: what you’re looking at
What you’re looking at
This is **not a cartoon or satire** — it's a straightforward advertisement for Waterman's fountain pens, specifically their "Number 7" model. The page showcases the company's innovation: **color-coded pen points** on the cap to help customers select the right nib style for their writing needs. Six different point types are illustrated (Red, Green, Purple, Pink, Blue, Yellow), each suited to different uses — from rigid points for salesmen to flexible ones for stenographers. The advertisement emphasizes modern convenience: rather than technical confusion, buyers could simply "pick your pen point by color" like selecting from a menu. The "Number Seven Desk Sets" at the bottom show luxury desk ornaments (priced at $7-$30) combining these pens with onyx and marble bases. This reflects early 20th-century marketing strategy — using clear visual organization and consumer psychology (color-coding for ease) to sell premium writing instruments as both practical tools and status symbols.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
STANDARD —Suits most writers. A splendid A BM Red Sees res en eto general use. Gi 5 RIGID — Tempered to armor-plate hardness. Will not JCEM shade even under heavy premure, Unequaled for mani: jolding. The salesman's friend. STIFF — FINE —Writes without pressure. Makes a thin, clear line and small figures with unerring accuracy, Popular with accountants, FLEXIBLE—FINE—As resilient as a watch-spring. Fine, tapered point: ground fine to shade at any angle. Loved by stenographers. LUNT—An improved stub point. This point ig Liked by rapid writers. y ROUNDED—A dife: vi The ti {oo pellow In ball shape, Makes heavy characteriete line without pressure. Suits lelt-handed writers, The Color Band Inlay on the Cap Identifies the | Character of Every Pen Point Waterman's Number he popular way today is to pick your pen point by color. Thousands by this simple method are now enjoying real writing com- fort for the first time. Quickly and accurately, from six different styles, you select the pen point best suited to your way of writing. The perfectly balanced No. 7 stainless holder of Ripple Rubber, fitted with a personally selected point, assures permanent fountain pen satis- faction. Without further delay ask the nearest merchant to show you all six styles of No. 7. Number Seven Desk Sets $7.00 AGumber Seven Six styles of pen point. Gradua- ted from fine to blunt. | sold mre frame 3x 4341 pric Desk Set No. 7167—Onyx base, green Desk Set No. 6467—Black and gold marble Desh Set No. 6067. and name plate, oval base, 7 x 10; two pens; price $30.00 base, 234 «234; price s¢ $18.00 Waternnen S The same accurate method for securing perfect pen point performance is now available in Waterman’s new movable Gyro-S! cath Desk Sets. By far the most practical desk ornaments ever offered. Of onyx and marble in modern- ized classical outlines, they are creations of rare beauty. And the Special No. 7 pens, with color band inlay on artistic tapering holders of Ripple- Blugreen, Ripple-Olive and Ripple-Rose, complete a variety of ensembles of exceptional charm. Ideal for office or home use, or, as gifts of distinction. L. E. Waterman Company, 191 Broadway, New York Chicago Boston San Francisco Montreal \ \ Desk pens may be had in all color holders and all styles of nibs comicbooks.com