Judge, 1928-11-03 · page 30 of 36
Judge — November 3, 1928 — page 30: what you’re looking at
What you’re looking at
This comic strip satirizes a football player named Alec, likely a contemporary sports figure (unclear which specific player). The humor centers on a coach's strategy: he instructs Alec to pretend he's a 16-pound shot put and have himself hurled toward the goal like a projectile—absurd physical comedy playing on Alec's apparent value as a star player. The strip mocks both overconfident athletes and excessive football enthusiasm of the era. The repeated phrase "Hows that Steve?" suggests friendly ribbing among teammates. The page is primarily **advertising**: a Dentyne gum ad dominates, using a smiling man's photograph as endorsement. Below are book promotions ("Say It With Scotchograms," "Collich Number Out Next Week"), typical of Judge magazine's commercial content mixed with editorial cartoons. The overall context reflects 1920s-30s American sports culture and advertising strategies relying on celebrity endorsement and physical comedy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Alec the Great Chew THE NEXT PLAY, ALEC, IS| A FORWARD PASS, JUST ..and smile/ PRETEND 1M A 1b POUND | SHOT AND HURL ME TOWARD THAT GOAL | WS Now- Give ME] | A HELLOF A Toss - ALEC You can’t help liking the man who has a winning smile. And somehow he gets things Lx done! Teeth count a lot in a real smile — | Se Ye es oe we Keep them sparkling white with delicious | [Rows THAT |. — a, | | . || STeve P Bo Dentyne. It’s a quality gum. Chew Dentyne ...and smile! | “Say It With Collich Number be Ii Scotchograms” Out Next Week! ¥ The Funniest Book of the Year The Funniest Issue of the Year IM Nicene | THE 10EA ANO | | CARRIED IT OUT é \ Contains a dictionary of over 250 fudge’ Jr. hias ‘been very ‘busy ioe! deere words and phrases to use in making eee es ee ro a | sages for all occasions. Instructions | °f Juvce devoted to the college boy Bn Fi for writing Scotchograms and how to | 294: girl. His Honor turned the - iat Sa Reasons at whole issue over to Junior, and it is| be pay grams reported that the kid has done a| : \} Illustrations by Jefferson | marvelous job. | ; bi} Machamer. oes F | | The cover by his pardner in many a ) Its Symphony book alright andy | soirée, Jeff Machamer, is a bear. It is I prices sonia dollar. Senate to Judge | called “Sheep in Wolves’ Clothing” Publishing C West 43rd St., | and is alone worth the fifteen cents you | New York City, and yule ghetto copy | will undoubtedly turn over to your pirate urn mail. favorite newsstand dealer next week. | 28 comicbooks.com