Judge, 1928-10-27 · page 36 of 36
Judge — October 27, 1928 — page 36: what you’re looking at
What you’re looking at
This is primarily a **prohibition-era advertisement** (likely 1920s), not political satire. The "whispering campaign" concept satirizes how people secretly discuss alcoholic drinks during Prohibition, when alcohol was illegal in the U.S. The ad markets Silver King Fizz as a "mixer"—ostensibly for combining with non-alcoholic beverages, but the language ("puts the old thrill back into drinking," "silver lining to prohibition") clearly suggests it's marketed to those who want to make illicit alcohol more palatable. The cartoon figures show gentlemen in clubrooms and lobbies conspiratorially discussing the product, mocking the secretive culture around alcohol during this enforcement period. The humor targets both Prohibition's unpopularity and the creative workarounds people employed. **Judge magazine** used this advertisement space to lampoon Prohibition while carrying what was technically a legal product ad.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Have you heard this | Whispering Campaign) Shut In the clubroom—listen! Sh-h-h-! In the lobbies—listen! Wherever gentlemen of the wet school are gathered in earnest discussion —listen and you will hear the new formula— “mix it with Silver King Fizz!” This marvelous new mixer does wonderal It its taste, “adds years to its age and mellows it. Silver King Fizz has mineral water from the famous Silurian Spring at its base. The rest is a secret blend of fruit juices and other helpful in- gredients. Result: magic that puts the old thrill back into drinking — magic that will make you think of the good old days. Yes sir! It’s the silver lining to prohibition. Lots of people prefer Silver King Fizz straight. It is a sparkling, pure, refreshing beverage with an ingratiating fruity tang. TO THE UNFORTUNATE whose dealer hasn’t got Silver King Fizz! Don’t break your heart over it—just send us your dealer’s name and we'll see that he gets a supply for you. Wavukesua Minera Water Co., Wauxesua, Wis. SILVER KING FIZZ That Marvelous Mixer te a aie We QUADAI-COLOR CO., JAM* oA comicbooks.com