Judge, 1928-10-27 · page 2 of 36
Judge — October 27, 1928 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily a **Gillette razor advertisement**, not political satire. The decorative header shows a map comparing Maywood, Illinois (hard water region) and Newton, Massachusetts (soft water region), with ships and compass roses. The ad's central conceit is that Gillette blades perform reliably regardless of water conditions—a practical selling point for early 20th-century consumers who lacked modern plumbing consistency. The text emphasizes quality control, claiming "almost half of all Gillette people are skilled inspectors" ensuring blade uniformity. There is **no political cartoon or satire present**. This is straightforward product marketing using geographical comparison as a consumer benefit demonstration. The page reflects period concerns about water hardness affecting shaving comfort.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
In aywoon, 1LLINOIs, the water is 350 hard. You should lather longer if you are n a y W oo 9 e in a hard water region to help your Gil- —Hard Water lette Blade to do its usual smooth, sure job. Newrox, Massacuvserts, is a paradise Sor men with tough beards. The hardness of the water there is only 26; your shaving In Newton, Mass. wifcmcceticicnl: —Soft Water slides smooth as velvet over your face. Gillette Blades shave smoothly, gently, surely—in 48 states! OU know how hard it is to lather with water in Maywood, near Chi- cago. How easy it is in the soft water of Newton, Massachusetts. The Gillette Blade never gets the same shaving job twice, even on the same face. | Water, weather, nerves, and sleep and soap | all set up special shaving conditions for | your next shave. Perhaps you can control them all. Per- haps not. One thing you can count on— | that when your face is ready, the Gillette { Blade will slide along easily, cleanly, swift- | ly, and leave your face refreshed, natural, comfortable. To be sure of a smooth, comfortable shave under any conditions, slip a fresh Gillette Blade in your razor. Gillette puts this dependable” face value” into every blade. Almost half of all Gillette people are skillful inspectors, paid double when they find a single blade that may not do the superb job. And even these people are paid to find mistakes in instru- ments adjusted to hone and strop to one ten-thousandth of an inch. The job that a Gillette Blade must do is tomakean easy,comfortable shave. Whether you hurry or loaf, lather or slap—whether the water is soft or hard, the Gillette Blade must do its part well for every Gillette user. That means eight men out of ten from Maine to San Diego. GILLETTE SAFETY RAZOR CO., BOSTON, U.S. A. Gillette comicbooks.com