Judge, 1928-10-06 · page 25 of 36
Judge — October 6, 1928 — page 25: what you’re looking at
What you’re looking at
This 1928 cartoon satirizes the "food faddist" craze—trendy diet gurus promising health through restrictive eating. A slick charlatan in formal dress hawks his book "Trick Diets by a Food Faker," dismissing bread as unhealthy while promoting vague "food foolosophy." The upper panel contrasts this with Omar Khayyam's famous poetic line celebrating simple pleasures (bread, wine, companionship)—implying traditional wisdom beats modern quackery. The cartoon functions as **advertising** for Washburn Crosby Company (Gold Medal Flour), which funded this public-service warning. By positioning themselves as defenders of nutritional science against charlatans, they promote bread consumption and position flour-milling as legitimate. The irony: the "educational" cartoon is itself corporate messaging, though the anti-faddist message itself was reasonable for the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THAT'S OLD STUFF! FIND THE MODERN ROAD TO \ HAPPINESS THROUGH MY | BOOK OF FOOD FOOLOSOPHY, DON'T EAT BREAD - ANYTHING YOU LIKE TO EAT 1S BAD FoR YOUR HEALTH, ETC! Es 8 A loaf of Bread a book of verse and thou — OMAR KHAYYAM This cartoon is published in an effort to awaken the public to the danger of following the literature and advice of food faddists or fakers when they should depend on a licensed doctor or dietitian for correct diet information. @ To anyone interested, we shall be glad to mail, without charge, a copy of “Facts About Bread and its Rightful Place in the Diet”—a booklet containing statements by the country’s most eminent nutritional authorities. ‘@ Address Dept. 312, Washburn Crosby Company, millers of Gold Medal Flour, Minneapolis, Minnesota COPYR., 1928, GENERAL MILLS. INC