Judge, 1928-09-29 · page 7 of 36
Judge — September 29, 1928 — page 7: what you’re looking at
What you’re looking at
# "Dog's Life" - Judge Magazine Satire This page satirizes advertising's pervasiveness in 1920s America through "Made-to-Order Heavens," where Arthur L. Lippmann imagines a heaven tailored to different professionals. The advertising man's heaven features billboards, national advertisers spending millions annually, and contented consumers—a biting critique of how commercial culture had become all-consuming, even as an ideal afterlife. The main cartoon shows dogs in an advertising office, with the caption "Take a letter, Miss Terrier!" It anthropomorphizes office workers as dogs, likely mocking the dehumanizing nature of advertising work and corporate culture more broadly—reducing workers to obedient animals following orders. The "Family Verses" section contains mild domestic humor about family life, unrelated to the advertising satire above.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
JUDGE | Made-to-Order Heavens DOG’S LIFE The Advertising Man's My heaven is a huge billboard paradise filled with national ad- vertisers, each of whom spends at least one million dollars a year. It is peopled with contented cows and happy angels who fly a mile for their favorite cigarettes. St. Peter is chief copywriter, and nothing but advertised products are used. Hamilton Halos— “They sanctify the wearer’—are rd. Harrington Harps— are proud to twang them”— and Stru Sandals. ood on the Golden Streets” —abound, A tnile-long poster at the en- trance proclaims: “This Way to Heaven — The Up-and-Coming Community. Lots of fresh air and congenial neighbors. Fly in.” Campbell's soups and Kellogg's cornflakes. Coca Cola and O Henry bars are served daily. We wash our wings in Lux, serub angelic tecth with Forhan’s toothpaste, and are summoned to our daily dutics by the sweet ringing of a Big Ben Clock . . . this, indeed, is Hea —Artucr L. Lirpatann “Take a letter, Miss Terrier!’ Um——! Spaniel § Airedale Um-m-m—Gentlemen! No! Um-m-m!" Family Verses (By the Child Poetess) | “Unexpected” | Grandpa's death at ninety-eight | Caused a lot of tears; | "Lwas a most surprising thing, | After all these years! “Assistance” Grandma's glasses caused her woe; She could never find them; So we got a servant girl | | | Just to help her mind them, | | “Not Affected” Unele Henry s teeth are bad; ——— He has trouble eating; ~ he Se But his drinking’s just the same —I told you it wasn't safe to take baby along when he's When somebody's treating. just reached the crawling age! Hi .eN WINTER | comicbooks.com