Judge, 1928-09-15 · page 2 of 36
Judge — September 15, 1928 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily an **advertisement for Canada Dry ginger ale**, not satirical content. The top image shows polo players at Meadowbrook, illustrating the sport's association with wealth and leisure. The ad's narrative exploits post-WWI patriotism: it describes a 1927 polo victory celebration where "Canada Dry" was toasted among "British players" at exclusive clubs in New York, London, Havana, Cairo, and Singapore. This geographic scope emphasizes the product's prestige and international reach. The copy emphasizes Canada Dry's purity, using language about "laboratory methods," lack of red pepper irritation, and medical recommendation—marketing strategies common to Prohibition-era beverages claiming health benefits. This is **commercial advertising disguised as lifestyle journalism**, not satire or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
INTERNATIONAL POLO MATCHES - Meapowsroox In victory’s name, a toast was drunk in this fine old ginger ale Many a hoarse throat felt the refresh- ing sparkle of “Canada Dry” when America’s “Big Four” thundered down the turf to victory in 1927, Between chukkers, as the spectators moved about to greet their friends, this fine old ginger ale suited the life and gaiety of the event. But the crowning touch of all was when a toast was drunk be- tween the American and British players in the club- house. As hands clasped and keen eyes met in friend- ship's gaze, that toast was drunk in “Canada Dry.” At the matches at Meadowbrook this year and at army posts far out on the plains—at leading clubs in New York and London—in Havana, Cairo and in Singapore— wherever people gather in the name of sport, friendship or society, there you will find “Canada Dry.” This fine old ginger ale becomes such a distinctive beverage because it is made with something of the same care as a rare old wine. Only the finest quality of Jamaica ginger is used. Only the purest ingre- dients go into “Canada Dry.” act proportions prevail. Everlasting watch- fulness is kept to see to it that the pro- portions never vary. Hourly tests are made under laboratory methods to as- sure purity, And the carbonation of “Canada Dry'"—so invigorating, so “just right” in its degree—is achieved by a secret method. “Canada Dry” does not contain cap- sicum (red pepper). It therefore does not bite the tongue or produce unpleas- ant after-effects. It is served in lead- ing hospitals, and many physicians recommend it. Buy this fine old ginger ale, there- fore, not only because of its distinction and its wonderful flavor, but also be- cause it is good for you. Frankly, you will never know how good a ginger ale can be until you try “Canada Dry,” “CANADA DRY’ The Champagne of Ginger Ales Extract imported Jrom Canada and bottled in the U.S. A. by Canada Dry Ginger Ale, Incorporated, 25 W. 43rd St., New York, N.Y In Canada, J, J. McLaughlin Limited, Established 1890, comicbooks.com