Judge, 1928-09-01 · page 35 of 36
Judge — September 1, 1928 — page 35: what you’re looking at
What you’re looking at
This is a humorous advice column featuring "Lord Beaverbottom III," a fictional upper-class British character. The satire targets wealthy eccentrics and their absurd pursuits: yachting, dry-fly fishing, and "wart-hog connoisseurry." The joke centers on Beaverbottom's supposed affliction—"horse chestnut mania" and "horse chestnut fever"—silly obsessions presented as if they were serious medical conditions. His "cure" involves drinking Junce, a fictitious beverage being advertised. The piece mocks both the pretension of aristocratic hobbyists and the advertising industry's tendency to market dubious "cure-alls." The whimsical decorative illustrations of portly figures reinforce the lighthearted tone. The coupon at bottom completes the parody of patent medicine advertisements common to the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Clubfellow’s Column We are very proud of our elibman of-the-month, Lord Beaverbottom III, the well-known yachtsman, dry-fly fish erman and wart-hog connoisseur. Lord Beaverbottom writes us from bis sum mer residence in Devonshire, 1 tom Hall, Heath Copse, F. O. BLN matinees Wednesd: ) The letter was translated as follows: Dear Friend: suffered acutely from horse mania, Month in and » led about the world try If of this dread affliction, across the s« horse ch victim of the nut fever, which drives its c play strange games and anties Su T had just about given up hope nced upon a cof Junae in the of the Hotel S Whether it tas due to this casual experience or to | cestral branches 1 that time Th my old con | * Fublishing Ca, Ine. | shall neve y ne Papientia ' it every and find “it most laugh- SY. i} i Your servant, I j Lown Beavervotrom IL. * H i We are justly proud of our frien nit » ' across the water, but whether you live ' in Britain or America we recommen ' Junce as an unfailing antidote against ' | political speeches, heebie-jeebies, garden I | parties, amateur’ story-tellers ‘and all I ] other modern diseases. Just mail us the coupon. We'll see that you get Juvcr enor eed 5 ep be pees! (ocean | —) “comicbooks.com