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Judge, 1928-09-01 · page 2 of 36

Judge — September 1, 1928 — page 2: what you’re looking at

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Judge — September 1, 1928 — page 2: Judge, 1928-09-01

What you’re looking at

# Analysis This page is primarily **advertising content**, not political satire or editorial cartoon. It announces Judge magazine's "Scotchogram Contest," offering $1,000 in prizes for the cleverest word-puzzle submissions. A **Scotchogram** is a word game: contestants send telegrams using as few words as possible through euphemisms or playful language, which when translated reveal a longer message (the example shows "CANOE SPEND THIS WEAKEN WIDOWS WIRE DEMENTIA KNOW" translating to something about spending a weekend). The contest ran 16 weeks with prizes ranging from $500 (first place) to $25 each for fourth through eleventh place. Submissions were sent by Western Union telegraph to Judge's offices. There is **no political or social satire** on this page—it's a straightforward promotional contest.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

$1,000.00 IN PRIZES! 11 WEEKS MORE THIS WA SCOTCH OL won of SAMPLE ED JUDGE’S FAMOUS oenaetas — SCOTCHOGRAM GRAMS CONTEST! START NOW! CANOE SPEND THIS WEAKEN WIDOWS WIRE DEMENTIA KNOW The idea of a Scotchogram is to JOUN DOE send a wire with as few words as 36 Main St. possible by the use of euphonious (or krazykrack) words as exem- plified on the right. In this Scotch- am (when translated) thirteen words have been sent for the price of eight . 5 TRANSLATION—Can you spend this week-end with us svire the minute you know Can you make up one? Judge Will Pay $1,000.00 in Prizes for Clever Scotchograms FIRST PRIZE $500.00 ©=SECOND PRIZE $200.00 THIRD PRIZE $100.00 FOURTH TO ELEVENTH PRIZES $25.00 EACH In addition JupGE will pay $5.00 apiece for each Scotchogram printed during the course of the contest and these will also be eligible for prizes. In case two or more contestants submit the same prize winners, each will receive the prize. RULES OF CONTEST 1. This contest will run for sixteen weeks, beginning 7. Scotchograms can be sent by full rate Telegram, August 4th and closing midnight, November 24th. Day Letter, Night) Message or Night Letter. Each wire must bear the name and address of the contestant. Foreign readers may send Scotcho- grams by cable. Address SCOTCHGRAM, N.Y. When sending more than one Scotchogram nN . The shortest and cleverest Scotchograms that say the most in the fewest words will receive the prizes. The Editors of Jupce will be the Judges. 3. Each week, beginning August 4th, several of the on the same blank separate them by the word best Scotchograms will be printed. $5 apiece will “period.” be paid for these, and they will also be eligible for 8 NO SCOTCHOGRAMS WILL BE. RE- izes the same as the ones inted. fort a prizes the same as the ones not printed TURNED. 4. Contestants may submit as many Scotchograms as they wish. 5. ALL SCOT IN BY WE 9. The winners will be announced in the December 22nd issue of JuvGe and prize checks will be sent HOGRAMS MUST BE SENT to the winners on that date. ERN UNION WIRE. 10. Wire all Scotchograms to SCOTCHOGRAM 6. DO NOT SEND SCOTCHOGRAMS COL- EDITOR, Judge Publishing Co., Inc., 627 W. LECT! Tt WILL NOT BE ACCEPTED. 43rd St., New York City. comicbooks.com