Judge, 1928-08-25 · page 2 of 36
Judge — August 25, 1928 — page 2: what you’re looking at
What you’re looking at
# Analysis: Texaco Motor Oil Advertisement This is primarily a **commercial advertisement**, not political satire. The page promotes Texaco Golden Motor Oil using a humorous scenario about hill-climbing. The illustration depicts a car navigating treacherous, winding mountain roads with multiple vehicles and a "DANGER" sign visible. The accompanying text warns motorists about the challenges of steep hills and sharp curves, arguing that drivers need reliable, "full-bodied" motor oil to handle such demanding conditions. The joke plays on automobile anxiety common in the early automotive era—hills were genuinely challenging for period vehicles. By framing motor oil as essential to vehicle performance, Texaco advertises its product as the solution for motorists facing difficult terrain. The Texaco Red Star logo and branding dominate, clearly identifying this as brand marketing rather than editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
le you must climb. GA cioud-tipped hill may be a thing of beauty. @, But far too many hills are impractical —laid out all wrong. Winding. twisting roads; grades steep and curves sharp. Nerve-wracking for the motorist, painful for his motor! @If you are one of those motorists who must climb hills, make sure of your motor oil. Make sure of it at the very start. Motor oil must be full-bodied; it must be heat-resisting. It must be capable of withstanding long, hard pulls with throttle wide-open—in a word, it must be Texaco. @, Remember, there’s a filling station near you identified by the Texaco Red Star with the Green T. And it dispenses the precise grade of Texaco Golden* Motor Oil appropriate to your high-powered car. ¢ ¢ © © ¢ ° ° ¢ ° ° e ° THE TEXAS COMPANY, TEXACO PETROLEUM PRODUCTS TEXACO GOLDEN MOTOR OIL FULL BODY IN ALL GRADES *NOT ONLY FULL-BODIED, BUT CLEAN, CLEAR, GOLDEN—PURE C comicbooks.com