Judge, 1928-08-18 · page 35 of 36
Judge — August 18, 1928 — page 35: what you’re looking at
What you’re looking at
This page features a humorous column celebrating "Aunt Sarah," Judge magazine's sales representative in Gulch, West Virginia. The satire centers on her extraordinary sales record—she achieved 300 turnovers on August 14th alone (plus "two decisive falls"), making her the top performer per capita in the magazine's sales organization. The joke plays on Aunt Sarah's apparent physical robustness and aggressive salesmanship. The borderline illustrations of rotund figures engaged in various activities reinforce the comedic characterization. Her note to management, written in folksy dialect, humorously describes framing an oversized check so large the bank teller "couldn't bear to take it"—exaggerating her success to absurd levels. The column essentially advertises Judge magazine's sales program while poking fun at both Aunt Sarah and the earnest corporate enthusiasm surrounding sales metrics. The "turnover" phrasing may also carry double meaning given her physical description in the illustrations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Clubfellow’s Column We feel very proud of the record es- tablished by Aunt Gulch, West Virginia. A Judge's oldest sales represen enlisted as drummer boy in. the Contederate Field Artillery) and she has the highest turnover rec capita of any member oi our Workers’ club. (Three hundred times the night of August Fourteenth is Aunt Sarah’s turnover record, not counting two decisive falls.) We take great pride in publist one of Aunt Sarah's typical notes : “Dear Priends: Thank very much for the big fat ber cheek. 1 finally framed it ¢ hung it in the parlor—the wi ger at the bank said he couldn't bear to take it. 1 to tell you how I have enjoyed selling voce, and it interferes very little with especial s ran tho ruc fell ure to call in just since funt Sarah, ugly, send me another your mayazine—th ¢ been selling is used. Aunt Sarah is only one of our lion of enthusias represe tives, Not a day passes that we not get a letter written in the sa tenor, not to mention any number of bass notes. tic sales Should you be so unfort . how- ever, to live in a city unblessed by one of Gur representatives, we have made arrangements whereby” you can. secure Jence ea your coupon. ch week, delivered right at door, Just’ mail us the’ little We'll do all the work Aunt Sarah on the way Aunt § 627 W. 434 St, New York City. Gestiners T am enclosing. . Name dress Bates, she passed her 2 $3.0 snapped as Judge Publishing Company, Inc., I would like to see your little gem each week. 0 for one year 80 for two sears ‘ ‘ 1 . . 4 Eomicbooks.com