Judge, 1928-08-18 · page 2 of 36
Judge — August 18, 1928 — page 2: what you’re looking at
What you’re looking at
# Scotchograms Contest Advertisement This page is primarily a **contest advertisement** rather than political satire. Judge magazine is announcing a "Scotchogram" contest with $1,000 in prizes. A **Scotchogram** is explained as a telegram using euphemistic or clever wordplay to send messages cheaply—the name plays on "Scotch" (meaning frugal). The sample shown reads as financial humor: "VALUE LOAMY FIFTY ECONOMY BEING BROKE AGILE BUTLERS SATURDAY" which translates to a request for a loan. The contest rules specify participants must create clever Scotchograms using as few words as possible. Entries run August 4 through November 24, with winners announced in December. Submissions go to Judge Publishing Co. in New York City via Western Union wire only. This represents Judge's typical early 20th-century blend of wordplay humor and reader engagement through contests.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
$1,000.00 IN PRIZES! SCOTCH VALUE LOAMY FIFTY ECONOMY BEING BROKE ANILE RETURN SATURDAY The idea of a Scotchogram is to Da a wire with as few words as possible by the use of euphonious (or krazykrack) words as exem plified on the right. In this Scotch ogram (when translated) sixteen words have been sent tor the price of nine. Something Brand New! THIS ISA SAMPLE JOHN DOE 36 Main St. Translation of above Scotchogram—WH'ill you loan me fifty on account of me being Can you make up one? broke and I qwill return Saturday—John. Judge Will Pay $1,000.00 in Prizes for Clever Scotchograms FIRST PRIZE $500.00 FOURTH TO ELEVENTH PRIZES $25.00: EACH SECOND PRIZE $200.00 THIRD PRIZE $100.00 In addition JupGE will pay $5.00 apiece for each Scotchogram printed during the course of the contest and these will also be eligible for prizes.. In case two or more contestants submit the same prize winners, each will receive the prize. RULES OF CONTEST - This contest will run for sixteen weeks, beginning August 4th and closing midnight, November 24th. . The shortest and cleverest Scotchograms that say the most in the fewest words will receive the prizes. The Editors of Juvce will be the Judges. . Each week, beginning August 4th, seve best Scotchograms will be printed. be paid for these, and they will also be eligi prizes the same as the ones not printed. . Contestants may submit as many Scotchograms as they wish. . ALL SCO’ OGRAMS MUST BE SENT IN BY W ERN UNION WIRE, . DO NOT SEND SCOTCHOGRAMS CCL- LECT! THEY WILL NOT BE ACCEPTED. 7. Scotchograms can be sent by full rate Telegram, Day Letter, Night) Message or Night Letter. Each wire must bear the name and address of the contestant. Foreign readers may send Scotcho- grams by cable. Address SCOTCHGRAM, N.Y. When sending more than one Scotchogram on the same blank separate them by the word “period.” NO SCOTCHOGRAMS WILL BE RE- TURNED. The winners will be announced in the December 22nd issue of JupGe and prize checks will be sent to the winners on that date. . Wire all Scotchograms to SCOTCHOGRAM EDITOR, Judge Publishing Co., Inc., 627 W. 43rd St., New York City. comicbooks.com