Judge, 1928-08-11 · page 35 of 36
Judge — August 11, 1928 — page 35: what you’re looking at
What you’re looking at
This is primarily a **subscription advertisement** for *Judge* magazine disguised as humor. The cartoon depicts a harried vacation-goer in the final moments before returning to routine—caught between extreme activities (hot and cold), seemingly unable to relax. The figure appears frazzled, embodying the anxious tourist unable to enjoy leisure time. The accompanying text uses satirical bravado, referencing exotic destinations ("Pago Pago," Canadian Rockies, Montreal) and lowbrow haunts ("Zelli's"—likely a speakeasy). The phrase "white man's burden" (referencing imperialism) is tongue-in-cheek. The joke is that regardless of vacation destination or quality, *Judge* magazine is the "only logical" choice for vacation reading—a self-promotional claim made absurdly. The ad offers ten copies for one dollar, positioning the magazine as an affordable, essential companion for any traveler's downtime.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“HOT OR COLD—” Spending the last three minutes of your vacation. No matter whether you intend to lap up the white man’s burden in Pago Pago or among the Canadian Rockies, along the bluffs of Montreal or among the bums in Zelli’s, you'll find Juvcr the only logical vacation maga- sine. We'll send you ten copies for a dollar. JUDGE PUBLISHING CO., INC. 627 W. 43rd St., New York City Gentlemen: Here is a dollar for ten weeks of JUDGE. ~ comicbooks.com