Judge, 1928-08-04 · page 2 of 36
Judge — August 4, 1928 — page 2: what you’re looking at
What you’re looking at
# Scotchogram Contest Advertisement This page is primarily a **contest advertisement** rather than political satire. Judge magazine is promoting a "Scotchogram" competition—a word-puzzle game where users condense messages into abbreviated or coded language, similar to telegram economy. The contest offers $1,000 in prizes (substantial for the era) and runs 16 weeks from August 4th through November 24th. Entries must be sent by Western Union wire. The sample scotchogram shown translates a lengthy message into just sixteen words using abbreviated language. The joke is linguistic economy—making communication as brief as possible while remaining clear. This appears to be a **marketing gimmick** to boost reader engagement and Judge circulation rather than satirical commentary on politics or social issues.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
$1,000.00 IN PRIZES! Something THIS IS A SCOTCH ALL WORDS Brand New! || Sve. O Wo SCOTCH M2 GaAs Oo VALUE LOAMY FIFTY ECONOMY + BROKE ANILE RETURN SATURDAY JOHN DOE The idea of a Scotchogram is to 36 Main St. send a wire with as few words as possible by the use of euphonious (or krazykrack) words as exem plified on the right. In this Scotch ogram (when translated) sixteen words have been sent for the price of nine. : > Translation of above Scotchogram—Will you loan me fifty on account of me being Can you make up one? broke and I aeill return Saturday—John. Judge Will Pay $1,000.00 in Prizes for Clever Scotchograms FIRST PRIZE $500.00 © SECOND PRIZE $200.00 THIRD PRIZE $100.00 FOURTH TO ELEVENTH PRIZES $25.00 EACH In addition JUDGE will pay $5.00 apiece for cach “Scotchogram printed during the course of the contest and these will also be eligible for prizes. In case two or more contestants submit the same prize winners, each will receive the prize. 1th r RULES OF CONTEST 1. This contest will run for sixteen weeks, beginning 7. Scotchograms can be sent by full rate Telegram, August 4th and closing midnight, November 24th. Day Letter, Night Message or Night) Letter. wire must bear the name and address of the contestant. Foreign readers may send Scotcho- grams by cable. Address SCOTCHGRAM, N.Y. When sending more than one Scotchogram . Each week, beginning August 4th, several of the on the same blank separate them by the word best Scotchograms will be printed. $5 apiece will “period.” be paid for these, and they will also be eligible for re sy ee 2. The shortest and cleverest Scotchograms that say the most in the fewest words will receive the prizes. ‘The Editors of Jupce will be the Judges. . Contestants may submit as many Scotchograms as a 7 7 . they wish : . The winners will be announced in the December , . 22nd issue of JupGe and prize checks will be sent - ALL SCOTCHOGRAMS MUST BE SENT to the winners on that date. AN BY WESTERN UNION' WIRE, 10. Wire all Scotchograms to SCOTCHOGRAM . DO NOT SEND SCOTCHOGRAMS COL- EDITOR, Judge Publishing Co., Inc., 627 W. LECT! THEY WILL NOT BE ACCEPTED. 43rd St., New York City. comicbooks.com