Judge, 1928-07-28 · page 35 of 36
Judge — July 28, 1928 — page 35: what you’re looking at
What you’re looking at
This is a satirical advertisement disguised as a beauty advice feature. Judge magazine mocks wealthy socialites like "Miss Hetty Harbuck" (likely a fictional composite of real society figures) who attribute their beauty to expensive treatments and lifestyles. The satire works on multiple levels: the article claims beauty requires "$75,000 a year" and sophisticated European manners (references to "haut monde," French phrases), while the actual "marvelous cure" advice is deliberately absurd—wrapping your face in mothballs, sleeping under a reading lamp, and reading Judge magazine to fall asleep. The joke targets the vanity and pretension of the wealthy elite during this era (appears to be 1910s-1920s), suggesting that beauty and charm among the upper class are more about money and affectation than genuine self-care. The photographs showing Harbuck in costume reinforce the satirical point: she's literally all performance and artifice.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Miss Hetty H. City, and one Miss Harbuck's Muss Harbuck as she appeared at the Beaur Arts Ball, where she went dressed as a Lowis Quatorze horsehair sofa: eACiss HETTY HARBUCK discovers a beauty secret HAT is the difference between a homely and a beautiful woman? Charm is the answer—Charm and about $75,000 a year. One of the most prominent figures in the gayest metropolitan smart set, Miss Harbuck, writes that she was delighted with her new discovery. “No young woman of today, who has any regard for the haut monde at all, should deny herself the opportunity of becoming strong and beautiful. And it is all so delightfully simple,” says Miss Harbuck. “Twas amazed when I came to America and dis covered the tres hooey poise, that is the weinerenschnitzel at- titude of your young women. However, after living in New York for six days, | understood everything. “Now when [ come home, tired from dancing, walking, riding, sitting, standing or div- ing,” Miss Harbuck declares, “T just turn to your marvelous cure. In two minutes I am sound asleep.” Do you miss your beauty sleep? Follow these in structions and you will be amazed at the little differ- ence it will make. No matter how late you return DON’T FOOL | home, wash your face carefully with soap and water, or if it is very late, just plain soap and water; then carefully wrap it in moth balls and put it in the ice chest. Then, as soon as you are ready to retire, turn off all your lights except a reading lamp, pull it over close to the bed, and turn in. There are various methods of doing this, but the one-and-a-half, or “Vassar flip,” is especially recommended for early morning retiring. Once in bed, settle back com- fortably against the cushions and pick up the recent copy of Juvce, which has been conveniently placed on the table, and you will quickly forget all your troubles and wake up with no troublesome thoughts in your mind, or anything else. TRIAL OFFER Send comicbooks.com