Judge, 1928-07-28 · page 30 of 36
Judge — July 28, 1928 — page 30: what you’re looking at
What you’re looking at
This page is primarily **advertising** interspersed with brief humor items typical of Judge magazine's format. The main advertisement promotes **Beeman's Pepsin Gum**, marketed as a digestive aid—reflecting early 20th-century patent medicine culture when such products made health claims (pepsin was believed to aid digestion). The copy targets people concerned with overeating. Secondary ads include the **Ritz-Carlton** Atlantic City resort and a **Lizzie Labels** product. The humor section contains short jokes and quips about marriage dynamics, opportunism, and Hindu asceticism. The "Fifty-Fifty" joke mocks marital compromise where the wife dominates both morning and afternoon. A cartoon at bottom depicts a wife asking her husband to "hang on" while she picks flowers after he's fallen from a ladder—satire on wives' indifference to husbands' mishaps. A movie review discusses sentimental dramas with predictable plots, suggesting audiences' appetite for melodrama and manufactured emotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Eating too much 2 eemans PEPSIN GUM For over 30 years, people who know what they want and why they want it have preferred Beeman’s Pepsin Gum: Because of its smooth qual- ity and refreshing flavor—and be- cause Beeman’s Pepsin Gum aids digestion. Don’t forget your stick of Beeman’s after meals! Atlantic City RITZ-CARLTON America’s Smartest Resort Hotel, Famous for its European Atmos- phere, Perfect Cuisine and Service. European Plan Single Rooms from $6 Double Rooms from $10 All rooms have private bath and com- mand an unobstructed view of the ocean. GUSTAVE TOTT hy Firty-Firty “And how do you get on with your missus?” “Eve a splendid working ar- rangement with her. In the fore- noon she does what she wants and in the afternoon I do what she wants.” —Dvstw Opinion Our idea of an opportunist is the man who wanted to work in a bank because he thought there was moncy in it. —Everynopy’s Weekry The curious thing about that Hindu who kept his hands in the air for twenty years is that he lived in Benares, India, instead Slow Boat. Juige pays $5 for each one printed. 28 Judging the Movies (Continued from page 23) hoofer down on his luck, a friend- less girl, and a big-hearted board- ing-house keeper. There isa , very sad ending, and if really enjoy crying, this should be good for three large, man-sized handkerchiefs. Is this d. y of camera angles and ioned movie. “The Kid” is just that. (1 originally had “and how” in this review, but Miss Smith threatened to go home before she'd type it, so. you'll have to make up your own ex clamation.) The hero did everything but climb Niagara Falls on a bicyele in this one, and if you enjoy pick- ing flaws in stories, just take a market basket and trot out to pick a flock from this old-fashioned thriller. It concerns a gambler who “might have been better if he'd met a good woman,” and be- sides a forest fire, a few rapids, and the inevitable good woman, there is little else to this one Ho hum, now tha established the I'll have to stick other ten years, the Big Stem, ound for an- Life's hard along Wire (to hubby whose lad- der has fallen)—Try and hang on for a few moments, dear, while I pick these flowers. —Lonpon Ortnion comicbooks.com