Judge, 1928-07-28 · page 2 of 36
Judge — July 28, 1928 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is **primarily a Gillette Safety Razor advertisement**, not political satire. The heading "Sturdy—but gentle" frames product marketing rather than social commentary. The ad showcases three Gillette razor models ("The Big Fellow," "New Standard," and "Tuckaway") displayed with shaving brushes and cases. The tagline emphasizes that quality shaving transforms a "disagreeable chore" into "a sport, an art, a daily ritual of pleasure." The illustration style and layout are typical early-20th-century advertising, using visual appeal and product detail rather than satirical commentary. While *Judge* magazine typically contained political cartoons, this particular page functions as straight consumer advertising, leveraging the magazine's readership to promote luxury grooming products at premium prices ($5–$75).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
NEW STANDARD. This re- mains one of the most popu lar of all New Improved models. Similar in design to the Big Fellow but witha slightly shorter handle. ed, case, lined with purple vel- Genuine leather cov vet and satin. Razor and blade box are heavily plated in gold or silver. Complete with ten Gillette Blades (twenty shaving edges). Price $5.00. KNOWN THE we BIG FELLOW is longer in handle and heavier in head—a man-sized fistful of beautifully machined and finished metal— and how gently and easily it shaves! The extra size and heft add their weight to the smooth sure blade. It's time you discovered the face value of the New Improved Gillette. It changes your whole attitude toward your morning shave; instead of a disagreeable chore, it’s a sport, an art, a daily ritual of pleasure. Gillette Safety Razor Co., Boston, U.S. A. THE NEW IMPROVED Gillette SAFETY RAZOR FIVE TO SEVENTY-FIVE DOLLARS WORLO ovER 8IG FELLOW TUCKAWAY. All the es- sentials of Gillette Shaving comfort packed into the smallest possible space. The Tuckaway takes almost no room in an overnight bag —lips conveniently into a pocket like a cigarette case, Heavily plated case insilver or gold, lined with purple velvet and satin. Complete with ten Cillette Blades (twenty shaving edges). Price $5.00. _+. comicbooks.com ) wt