Judge, 1928-07-21 · page 35 of 36
Judge — July 21, 1928 — page 35: what you’re looking at
What you’re looking at
This page satirizes wealthy New York sportsmen and the leisure class. "Mr. E. Harvey Bluepoint" (a fictional character name playing on luxury goods) is mocked for collecting old copies of *Judge* magazine as a hobby—treating it like hunting game he stumbles upon in fancy hotels like the Biltmore. The satire's humor operates on multiple levels: it gently mocks both the pretentious leisure activities of the wealthy (collecting magazines as a "hobby") and *Judge* itself, using self-deprecating humor to promote subscriptions. The decorative border illustrations of playful figures reinforce the lighthearted tone. The subscription form below transforms the joke into advertising—readers are invited to simply subscribe rather than engage in the amusing "sport" of hunting old copies. It's a clever marketing device wrapped in satire targeting the magazine's affluent readership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Mr. EF. Harvey Bluepoint the famous — sportsman, — has started for his summer camp in Wart-on-the-Thigh Lake, To- ronto. Mr. Dluepoint dropped us a little note explaining that he was taking a copy Jupce with him, this particular copy being one he discovered quite by acci- dent in the Biltmore lobby. Mr. Bluepoint says picking up old copies of Jupce is one of his favorite hobbies and by the end of cach year he usually has a good cellection to show for his trouble. Mr. Bluepoint is only one of a number of sportsmen and men-about-town who put in their spare moments with this amusing pastime. (On receipt of a two-cent stamp, carefully licked, we will gla our folder “Where and When to Hunt Juvce.”) ly send you However, should you enjoy reading Jupcre and wish to have it each week without going to the trouble of stalking it, we will gladly add your name to our list Just fill ont the memorandum below and send it to us at once tributes h beer to his b ood train: atte oo — { Judge Publishing Company. 8 627 W. 43d St. 4 New York City Gexturses: 1 would tike to see you Tittle gem each week Tam enclosing A Address comicbooks.com