Judge, 1928-07-21 · page 2 of 36
Judge — July 21, 1928 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is **primarily an advertisement**, not satire or political commentary. It advertises Corona typewriters, manufactured by L.C. Smith & Corona Typewriters Inc. (established 1903). The ad highlights Corona's portability and aesthetic appeal—noting it comes "in colors" (cream finish shown) to match office décor, unlike standard black typewriters. The text emphasizes practical features: standard keyboard, full-width carriage, variable line spacer, and self-reversing ribbon. The small decorative illustration of a figure among leaves appears merely ornamental rather than satirical. This represents typical early-20th-century magazine advertising emphasizing both functionality and style as selling points for office equipment—common Judge magazine content alongside actual political cartoons.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Write to us today for a free copy of this valuable book- let and complete information about Corona. BEAUTIFUL MACHINE—and as practical as it is good looking. Compare Corona with an office typewriter. It has the same standard keyboard —the same full width carriage—the same type-bar action. There's a real variable line spacer—paper guide—12-yard self-reversing ribbon—all conven- iences. Yet Corona is gracefully compact, light in weight, comparatively inexpensive. Now in addition to the standard black finish you may have Corona in Duco finish if you desire—to match the color scheme of desk or room, Our local representative will gladly leave a Corona at your home for you to examine at your leisure— and without obligation. Sold on convenient terms, LC Smith & Corona Typewriters Inc Established 1903 Sales offices in principal cities of the world 710 E. Washington Street, Syracuse, N.Y. LC Smith — the Ball-Bear- ing Office Machine. Its light touch and easy action increase output, eliminate fatigue. comicbooks.com