Judge, 1928-07-14 · page 33 of 36
Judge — July 14, 1928 — page 33: what you’re looking at
What you’re looking at
This page is primarily a **crossword puzzle and advertisement**, not political satire. The main content is "Judge's Crossword Puzzle No. 60"—a standard puzzle typical of 1920s magazines. The right side features a full-page **B.V.D. underwear advertisement** from 1928. The advertisement uses aspirational messaging common to the era: a well-dressed man in a white shirt represents masculine propriety and correct attire. The copy emphasizes "fit" and "cool comfort," positioning B.V.D. underwear as essential to a gentleman's wardrobe. The red woven label serves as a brand identifier and quality marker. The quote "Next to Myself I Like 'B.V.D.' Best!" is typical period advertising humor—suggesting the wearer values his undergarments as highly as his own self-worth. There is no political cartoon or satire visible here. This is simply a commercial advertisement inserted into an entertainment magazine, representing 1920s consumer culture and men's fashion marketing standards.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
©1928 The BY.D. Co. tee What the | Well-Dressed Man Wears. “B.V. D.” with its correct pri portions, and its unaffected ait | of cool cleanliness is the choice of men who make a point of correct attire. The man who takes pride in the correctness of his clothes values the unique FIT and COOL COMFORT of | “B.V.D.” Shirts, Drawers and Union Suits. Insist on this Red Woven Label: MADE FOR THE [BV D| BEST RETAIL TRADE Men’s Union Suit $1.50 | Shirts and Drawers the garment 85¢ Youths’ Union Suit Men's on ny materials n’s Reinforced Taped Waist Suits 75c the suit The B.V. D. Company, Inc., N.Y. Sole Makers “B.V. D." Underwear “Next to Myself I Like, ‘B.V.D.’ Best!” | comicbooks.com