Judge, 1928-07-14 · page 29 of 36
Judge — July 14, 1928 — page 29: what you’re looking at
What you’re looking at
This page mixes editorial content with advertisements typical of 1920s magazines. The main feature is "Judging the Shows," a theater critic's column criticizing Broadway productions from the previous season. The critic argues that despite poor quality, these plays were produced anyway—suggesting their backers are wealthy patrons of the arts willing to lose money funding mediocre work, comparing them to art connoisseur Otto Kahn. The dominant advertisement features Dentyne chewing gum, using a large headshot of a smiling man to emphasize tooth visibility. The pitch: chewing Dentyne keeps teeth white and attractive. Below is a cartoon captioned "Tourist's Wife" showing a car trouble scenario with a stereotypical "Injun trouble" punchline—reflecting the period's casual racist humor toward Native Americans. The page also advertises Mediterranean cruises and nail clippers, representing typical consumer goods marketed to affluent readers of this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Judging the Shows chee NENTYNE ..and smile/ (Continued from page 18) week 1 fo that) the season had The production of “Mar nothing to I nounced nally an closed. | ried and How!" is prove that I was wrong. It may be that my memory is | not all that it should be. but it s to me that not in plays presented many seasons were the | in late May and early bad as those divulged: this year In the lot of them there wasn't one that had so much as a singh thing to recommend it. All, with tripe. I can only explain their production on the theory that the put them on tust be very sincere they business men, because they gener ally lose their shirts. It must therefore be that they honestly believe that the plays are fine stuff, that none of the regular producers will give the authors a June se out exceptic + were artists. Certainly aren't hearing, and that it is their duty | to be patrons of art. They are, in their little ways, all Otte Kahns, They are willing to dig down into their own pockets that what they believe to be good work They are the Leonardos of what they in to be unmistakable talent. are damned fools, may get its chance. They | tecth white as pearls. Chew Dentyne .. . Racy. SSAACKS) \Gre asentence withtieverd 2” and smile! TN 4) When you smile, people notice. Keep them lustrous white ne —be proud to show them in your smile. Dentyne is the delicious gum that keeps it’s your teeth that {TH WHITE Tounist’s Wirr—What’s the matter with the car, dear? “Injun trouble.” MEDITERRANEAN “Transylvania’’ sailing Jan. 30 “66 days, $600 to $1750 Spain Sth World Cruise (Westward) Jan 16; no da $1000 to $2500 Times Bidg., N. Y. Frank C. ctark « Gem, Je a wath shale THE H.C. COOK CO. 3 Beaver Street ‘Ansonia, Conn. Gem Clippers comicbooks.com