Judge, 1928-07-14 · page 2 of 36
Judge — July 14, 1928 — page 2: what you’re looking at
What you’re looking at
# Analysis: Ethyl Gasoline Advertisement This is **not a satirical cartoon but a straight advertisement** for Ethyl Gasoline, placed in *Judge* magazine. There are no political caricatures or social satire present. The ad promotes Ethyl, an "anti-knock" fuel additive developed by General Motors Research Laboratories. The visual metaphor shows a teaspoon representing the small amount of ethyl compound (less than a teaspoon per gallon) needed to dramatically improve gasoline performance. The advertisement emphasizes that despite the tiny quantity, ethyl eliminates engine "knock" and enables higher compression engines. Ethyl Gasoline was widely available at pumps throughout the U.S. and Canada by this publication date. This represents early automotive fuel marketing targeting consumer performance concerns.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Less than a teaspoonful > to the gallon but what a difference Etuy_ makes! THYL is the name of the «anti- knock” compound developed by General Motors Research Laboratories to make motor gasoline more efficient. Leading oil companies mix it with their gasoline at their refineries to form Ethyl Gasoline—the standard high compression fuel. There is less than a teaspoonful of ETHYL fluid in a gallon of Ethyl Gaso- line—but what a difference it makes! In cars of ordinary compression, ETHYL eliminates that “knock” and power loss as carbon forms—and turns the higher compression created by the carbon deposits into extra power. As for the new high compression cars, ETHYL made them possible! Ethyl Gasoline is now available throughout the United States and Canada at pumps bearing the ETHYL emblem. Ride with ETHYL today. ETHYL GASOLINE CORPORATION 25 Broadway, New York City $6 Church St., Toronto, Oat., Cas. Ethyl Gasoline is colored red for identif- cation but not all red gasolines contain ETHYL, whose activeingredientis tetra- ethyl lead. It takes more thandyetomake ce ” an"anti-knock” (high compression) fuel. Knocks out that “knock comicbooks.com