Judge, 1928-07-07 · page 3 of 36
Judge — July 7, 1928 — page 3: what you’re looking at
What you’re looking at
# Analysis of Judge Magazine Page (July 3, 1928) This page presents an aerial photograph of an industrial factory complex established in 1861, with the headline "If There's a Wheeze We Get It" and "This Factory Was Not Built by Mere Snickers!!! The editorial argues that the factory's success stems not from jokes or humor, but from serious professional dedication. It references Ralph Waldo Emerson's quote about making jokes for forty years without complaints, suggesting the organization operates on genuine work ethic rather than frivolity. The piece appears to be an inspirational corporate message emphasizing that while humor may be a byproduct, the real foundation is hard work, professional standards, and commitment to quality. It's unclear what specific company or criticism prompted this response, though it defends industrial manufacturing pride against perceived dismissiveness.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
JUL -3 1928 Ocierysev2 4 o - “IF THERE’S A WHEEZE WE GET IT” This Factory Was Not Built by Mere Snickers!!! It was Emerson who said, “Let me make the jokes of the nation, and no matter who t I can beat it out of the phrase, is our policy. By it we have not only got out of the wood, but have built the forty-aere factory 7 tured above, completely fire-proofed, sprinkled, el vatored, avs , Valyparred, sunkist and lily- cupped. We did it all for you, our—let us not call yeu our workers—let uy say our fellow Lovers of the Joke, Jokes may be our product, but eur by-product. is tears—tears of joy, of kindness, of sympathy for the dear, deluded men and women who daily strive with us to make two jokes grow where ¢ kes the clap-tray There, ina nut woods. ne grew nd out of the same raw material at that. ove you all, from the wisp of a girl wh task is to answer the telephone Junior, has no free tir or appointments until four weeks from Labor Day,” to the brawny giant who operates the three-ton hydraulic press that smooths All of you se only Judge, out the grammar on the editorial page. serve our public. Our Public! Happy family though we never forget the Public whom we nerson who said, The Gordon water and shake.” world shake with laughter. Ours is no it is not a trade; it is a Profession! Never forget that our best friends are our Readers. How else could we explain the extraordinary fact that we have been putting out the same joke every week for the Tet us It was only add king the business ; serve. ilso serve wh We serve by m past forty years and haven't yet had a complaint? It was Emerson wh said, “Laugh and the world is your oyster.” ys the world may not be in the mood for laughter. It may want to weep, or to slum- ber, or to think deep thoughts, or just to lie abed and vegetate. At such times comes the test of our Profess Joke- Resist Some supreme We must break down In our organization every emp Que He can quote just so much from others and then he has to write something original, And he must Sell It to the Reader, Joke Too Old to Be Now get this: His slogan must be, " Told and SOLD.” the great factory pictured on this page as never built by mere snickers. Vf you can't make wd in this organization by making people do some thin pre than snicker, get out and let someone who can use your shears and paste-pot. This means you. We do not wish to end this Inspirational Editorial on a note of censure, We are proud of you, eur em We are proud of our Public. too, but be tween ourselves, we know that they disappoint you much oftener than you disappoint them, When they fail to laugh, it is usually their fault, not yours. Yet you must never admit that. Choke back your sobs, press your hand on your breaking heart, dash the nguish from your brow and shoot ‘em an other fast one. Remember that while there may be Sentiment in Business, we are not in it for our health. The only currency in which we deal is, as Emerson said, the Dollars-and-Sense-of-Humor, Cash in on 1 ployces, sweat o and copyr New York, N. comicbooks.com