Judge, 1928-07-07 · page 22 of 36
Judge — July 7, 1928 — page 22: what you’re looking at
What you’re looking at
This page from *Judge* satirizes contemporary popular culture and publishing through humor columns and a stock-market parody. **Main Content:** The page features book reviews mocking recent novels ("Eva's Apples," "Debonair") with deliberately absurd character names (Loveday, Petal) to ridicule literary pretension. A theater section lists popular Broadway shows' success rates. **Key Satire - "The Stock Joke Market":** The central joke parodies financial reporting by treating comedy topics as tradeable stocks. Items like "Prohibition," "Necking," "Mother-in-law," and "Shortskirts" are listed with mock trading data. This satirizes how comedians recycled the same tired jokes repeatedly—these topics were so worn out they're presented as exhausted commodities. The note that "Scotch stock was watered" (diluted) is a Prohibition-era pun. **The Cartoon:** A fisherman with an enormous fish on a line is chased by a horned bull. The joke's punchline (visible at bottom) appears to mock the "long story, short solution" format common to joke-telling. Overall, the page mocks both literary pretension and comedy's reliance on predictable, overused material.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
mr !\) i WY | oes M Coney Island 2. °The Cvelone” 2. . if don’t get a kick out of this see your psycho-analyst! ... or try it after two cocktails... the Chute the Chutes in Luna... the Won- der Wheel... the Automobile Race... the Pit, in Luna... Steeplechase ... the corn on the cob... the shore dinners at Villapegue’s (Sheepshead Bay). aS ‘Two books worried ye the HW you me much = du “Debonai G. B. Apples.” by William Ger- hardi, I didn't like either of them and yet feel very guilty after reading the blurbs on the jackets! The little lady’s name in’ “Debo nair” is Lo revelyan and she's just too darling for words, but a terrible little She and her mama have a simply awful time trying to understand each other, and after reading a few pages of their conversation I gold-digger. can easily understand their pre- dicament! Loveday’s boy friend's mother's name is Petal. Is that enough? is all about Lord Be: and Arnold Bennett, so the jacket says, it also states that they a ’ true portraits, but not being ac- quainted with either > gentle- men this startling news left) me rat and the itself rr cold, rider. I am still intensely curious as to what happened to Philip Wylie’s book “Heavy Laden.” Has it been suppressed or doesn't he stand in with the Book-of-the month clubs? It doesn’t seem to be on any of the book and I've still to see a review of it. story lists << The Best Steppers at's My We (no show) “At Last” (no show) “Old Man Sunshine” “ Under the Moon azy Rhythm’ CE ination” (Here’s Howe) SIbows’ (Present Arms) wok Advantage” cakness Now” (no show) (no show) s Howe) (Present Arms) “We Are the Musketeers” ( Three Musketeers) (Rosalie) ever sey Just as the fisherman caught one about so long he was chased by a bull that long But he didn't worry—two steps evout that long and he was Jupor with horns this long. home and had the lawn mowed and fresh water on the geranium. The Stock Joke Market (The Week's Transactions of Best Known Issues) Amer Prohibitic Auto king (return only) British Heavyweight Dumbdora B rents Happer (Necking) He . It) Married Life (Comp.) Mother-in-law (common) Prince of Wales andal Oil Seoteh Shortskirts (preferred) rtest: Thing Making ‘Trading was ropee active, columnists. ral movement of all issues was upward, due to lifting. There was much borrowing on the amongst Hoor of the comic strip artists’ exchange, The largest: turnover was in Scotch, which strong, but owing to dilution, Scotch stock was watered. 1} Wheezes held up well, and several points in’ the telling, Prince of Wales fell off. Most active was Shortskirts, which reached new high, due possibly to iner ng interest. —R. C. O'Brien comicbooks.com