Judge — June 30, 1928 — page 20: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

JUDGE WILL IT COME TO THIS? The “Four Hundred” May Be Obliged to Inject “High Pressure Selling” Into Its Social Invita- tions. In these s of go-getters, consumer-resistance and cut- throat competition in our business life, the “sales letter” which was “good enough for father no longer carries a punch. It isn't even opened. The nearest waste- asket merely re s another token. Nowadays, in order to get across your point to a prospect, he must be “sold”; he must be made to desire your offering in preference to that of a com- petitor, The same fate is rapidly be- falling our social invitations. They are too forn too cut and dried. They have nice typog- raphy, and a good layout; but they don’t “sell” you. Further- more, there is too much simil about — the Things reached a point, therefore, where a roll of the dice determines which party one is to attend. During the busiest part of the social season, hostesses discover that other hostesses are compet- ing with them to secure the same “crowd” for the same evening. In order to alle e this un- fortunate and distressing situa- tion, the following suggestions SB. CNN rey VS, are submitted as being more in “Line with the times”; and as be- ing a more modern method of steering the “desirable” guests in your own direction. (An Invitation to a Débutante Party at the Ritz) WE'VE SPARED NO EX- PE Our Daughter Florence ‘s Com- ing Out With a BANG at the Ritz Next Thursday Evening If You Have No Other Date for That Night) Grab Your Pencil and Put a Red Circle nd April th on Your En- ft PAUL BLACKMAN and His Jazz Boys Will Be on Hand With Some of Their Best Stuff. (40) Forty Beautiful Débu- tantes (40). Plenty of | Stags—Convenient Filling Stations. NO WALL-FLOWERS HAVE EVEN BEEN ASKED! A Room With Ten Cots, a Phy- sician, and a Representative of the Bromo-Seltzer Company Will Be Within Easy Call, Just Ask for Julius. “But listen, Officer, this old bus won't make forty miles an hour!” You Can't Afford to Miss This Party—It's Going to Be the Talk of the Town! Just Fill In the Blank Below, It Off, and Mail It Back to Us in the Enclosed Stamped Envelope. Yours for good wholesome fun for the young people, (An Invitation to a Wedding) NELLIE’S GOING TO STEP OFF! If You Are Or f Those Who Thought She'd Never Get the Chance Come Around to the Swiss Reformed Church on Wednesday, April Tenth, and You'll Be Surprised! SHALL WE RESERVE YOU A PEW?—Just Let Us Know in Advance How Many Will Be in Your Party and We'll Fix You If You Can't: Get to the Come to the Reception Afterwards Anyway. It's Going to Be A WOW! a Big to Celebrate the Happy ion. Par! Oc LOTS OF CHAMPAGNE— comicbooks.com