Judge, 1928-06-30 · page 18 of 37
Judge — June 30, 1928 — page 18: what you’re looking at
What you’re looking at
This is a song page from Judge magazine celebrating the naphtha launch—an early motorboat powered by naphtha (a volatile petroleum product). The satire targets the era's obsession with new technologies and fashionable innovations. The humor lies in mocking both the invention itself and society's blind adoption of whatever "Dame Fashion has decreed." The song promises that this newfangled contraption will whisk away your "worries and cares," typifying exaggerated advertising claims of the era. The cherub-faced character and illustrations reinforce the lighthearted tone. The page suggests early 20th-century Americans' gullible enthusiasm for technological novelties, presented here as a vapid fashion trend rather than genuine progress. The ukulele accompaniment (then itself a trendy novelty) adds to the overall comedic effect of celebrating something simultaneously ridiculous and fashionable.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TUNE UXULELE G-C-E-4 with 886K “yoo fA FR FH = =: =s= == = Have you heard of the la-test in-ven-tion called the nap-tha launch? Soy mR fa mR FA fit == === ae Its one of the ni-cest no-tions of its kind; — epust WHISTL ais fi Words and Music by H. W. Haneimann all your wor-nes or cares you'll leave be-hind. FR AR _ ——— oi ca-per,— It moves a-long by va-por,— Dame Fa-shion has de- fA RR == creed it all the go; wend So hur-ry and turn the WRESTLE 22. 7A Its quite the new-est comicbooks.com