Judge, 1928-06-23 · page 31 of 36
Judge — June 23, 1928 — page 31: what you’re looking at
What you’re looking at
This page contains theater criticism and period humor pieces rather than political cartoons. The main article critiques Broadway producers' poor judgment selecting revival plays—"She Stoops to Conquer" and "Diplomacy" failed financially. The writer argues that theatrical revivals rarely succeed unless branded by the Theatre Guild or featuring major stars, yet producers persist despite losses. The piece mocks both critics' and producers' limited understanding of audience taste. The humor sections include: **"Dizzy Labels"**: A one-liner joke about a nervous girlfriend. **Lecture joke**: A man panics hearing the world ends in "217 million years," fearing he heard "117 million"—dark humor about mortality anxiety. **Politician/Fisherman exchange**: A vendor insists his wares are "California sardines" not haddock—likely mocking California's agricultural promotion or quality deception. The page also includes advertisements for Murad cigarettes and Holloway's London Dry gin.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Judging the Shows (Continued from page 20) thereupon made up his mind to do his own selecting when it came to revivals and put on “She Stoops to Conquer” and “Diplomacy,” which haven't) made rich cither. All of which goes to show that critics don't know any too much, that producers don't know so very much more, and that put- ting on revivals of any sort isn't a very profitable business. Now and then a revival with a lot of so-called star actors contrives to get the money from the hinter- land yokels, but more often it ac- complishes littleh—except when a Theatre Guild label is attached to it—but the depletion of the pro ducer’s pocketbook. Aside from an al Shakespeare or Ibsen revival, the mob seems to from s of old ause of him oceas, stay away vler revival of the Sar- melodrama, with the usual bundle of stars, provides a dolor Out on the road it is said to have drawn in some cus- tomers, due to the advertised names in the troupe, but if it pays big at the Erlanger Theatre, for any I shall be compelled to discharge my private clairv ant and hire me a new one. old bag of tricks rattles patheti cally in. these dou ous session. reason, modern days and not all the in out the Actors’ Equity Association could succeed in diminishing that rattle. On this occasion they try valiantly enough to keep the b traying noise from the audience's cars, but the job is too much for them, OISZY AIDES He calls his girl she's always in stars or of Irrow because a quiver. Judge pays $5 for each one printed Lecturer—I calculate that the end of the world will come in 217 million years. Member of audience (in great agitation) —How many did you say? Lecturer—217 millions— Inquirer (sitting down great relief)—I had such a fright —I thought you said 117 mil- lions— —Le Movstigve, Charleroi with | IN THE L EMOTIONAL MOMENTS \ FLAPPER When you tell your fiance that you have a sick headache and can’t go out, and later on at a dance he finds you in the arms of his rival, don’t explain... Offer Him a MURAD | © P. Loritlant Co., Est. 1760 Winner of Judge’s 50-50 Contest iF HARRY RICHARDSON 1136 Glendale Blvd., Pouitician—Here, my good man! Where are you going with that haddock? Fisurrstax—Haddock, me eye. That's a California sardine! 29 _| ; Why use injurious essences HOLLOWAYS is DISTILLE A revelation in flavor... [Won acconotgy || HOLLOWAl