Judge, 1928-06-09 · page 35 of 36
Judge — June 9, 1928 — page 35: what you’re looking at
What you’re looking at
This page promotes *Judge* magazine through a tongue-in-cheek article about E. Harvey Bluepoint, a fictional wealthy sportsman and socialite. The humor works on multiple levels: **The Satire:** Bluepoint supposedly collects discarded copies of *Judge* found in upscale locations (the Biltmore hotel lobby) as a hobby—suggesting the magazine is so desirable that even accidentally-discovered copies are treasured by the elite. **The Visual Joke:** The page is bordered by whimsical cartoon vignettes of chubby men in various recreational activities (juggling, playing instruments, etc.), reinforcing the "clubfellow" lifestyle the magazine targets. **The Pitch:** Despite the playful tone, this is advertising. The subscription form (lower right) offers *Judge* by mail so readers needn't hunt for copies. The piece flatters readers by associating the magazine with wealth, leisure, and sophistication. The whole piece is self-promotional satire—mocking the pretensions of wealthy men while selling subscriptions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
E. Harvey Bluepoint, the — famouw sportsman, started for his summer camp in Wart-on-the-Thigh Lake, To- ronto. Mr. Bluepoint dropped us a little note ex gg that le was taking a copy of Jepce with him, this pa r copy being one he discovered quite hy acci dent in the Biltmore lobby Mr. Bluepoint says picking u copies of JUDGE is one « favorite hobbies and by the end of cach year he usually has a good collection to show for his trouble. Mr, Bluepoint is only one of a number of sportsmen and men-about-town who put ii their spa ments with this using pastime, (On receipt two-cent stamp, carefully icked, we will gladly send. our folder “WI and Wher Hunt Jupce.”) nvever, should you enjoy x Jupcr and wish to have ach week without going uble of stalking it, we dly add your name to our list st fill out the memorandum below and send it to us at once: comicbooks.com