Judge, 1928-06-02 · page 2 of 36
Judge — June 2, 1928 — page 2: what you’re looking at
What you’re looking at
# Johnston & Murphy Shoe Advertisement This is a straightforward **advertisement, not satire or political commentary**. It promotes Johnston & Murphy shoes for men, manufactured in Newark, New Jersey. The ad emphasizes that men routinely consult J&M models for fashion guidance across various occasions—sports, business, and formal wear. The imagery depicts a golf scene at East Lake Club in Atlanta, Georgia, showing well-dressed men at leisure. The featured product is "The New Golf Oxford, Style No. 309," described as having spike soles in pliable tan calfskin for durability and comfort on the golf course. This represents early 20th-century advertising strategy: associating quality footwear with aspirational leisure activities and social status among affluent men.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
JOHNSTON & MURPHY Be or Hen. Blue skies: Rolling fairways chequered ‘with gaily colored sportswear: Golf oxfords of finest quality by Johnston & Murphy,—executed in the latest style. Men have a habit of looking to J & M models for fashion requirements, whether for sports, business or formal The New Golf Oxford, Style No. 309. With spike soles. In pliable tan Calfskin—dries' out soft. ca feet, and skid-proof on turf... J & M modes aul be aes dealer neat you. Ask for) & M Style Booklet. comicbooks.com