Judge, 1928-05-12 · page 35 of 36
Judge — May 12, 1928 — page 35: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it's a straightforward **advertisement for Ingram's Shaving Cream**, a real product from the Frederick F. Ingram Co. of Detroit, Michigan (established 1885). The ad promotes the product's key features: a cooling, soothing lather suitable for tender skin and dull blades, requiring no post-shave lotion. It emphasizes the distinctive blue jar packaging and claims over a million men use it, with sales tripling year-over-year. The main marketing hook is a promotional offer: **seven free sample shaves** available at drugstores, with a coupon for mail-order if supplies run out locally. A jar providing 120 shaves costs 50 cents. The bottom includes a testimonial coupon format where customers can request their promised free samples if their local druggist has sold out. This represents typical early-to-mid 20th century men's grooming advertising emphasizing product differentiation and free trial offers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Yo u'll Like a different shaving cream for tender skins .. dull blades HE moment Incram’s lather touches your face... you feel a cool, soothing comfort that’s different. A lather so different ...that even a tender skin or a dull blade does not spoil your shave. After the shave you need no lotion. Incram’s... pioneer cool shaving cream... soothes the tiny nicks and scratches you can’t see but do feel. It leaves your skin whole and wholesome for the next shave. Men like its clean, pleasant odor. Even the package is different for this different shaving cream. IncRram’s comes to you ina neat blue jar... with a wide mouth. You can see that you are using just the right amount. No waste. The cap keeps FREE! 7 COOL Shaves for you. Different from all others. Use coupon below. the cream properly under cover when you're not shaving . . . and doesn’t roll under cover when you are. Over a million men now enjoy cool shaves with Ingram’s Shaving Cream. ‘Twice as many as last year. Three times as many as year before last. It won’t cost you any- thing to try INcram’s. 7 Free COOL Shaves Await You Most of the drug stores in your town have 7 Free Cool Incram Shaves for you. If you find that too many men have been ahead of you... we'll see you through. Just send the coupon...and your 7 free shaves will go to you at once. Or, buy the full-size jar that will give you 120 cool shaves for 50 cents. Lngram’s Shaving Cream COOLS and SOOTHES as you shave Frederick F. Ingram Co. ESTABLISHED 1885 336 10th Street, Detroit, Mich. Also Windsor, Can. The other fellows beat me to it. through, as you promised. My druggist is all out of the 7 free Cool Shaves you offered me. ‘Will you please see me comicbooks.com