Judge, 1928-05-12 · page 19 of 36
Judge — May 12, 1928 — page 19: what you’re looking at
What you’re looking at
This page from *Judge* contains several brief comedic pieces satirizing early 20th-century American life and advertising. **"The Blindfold Test"** mocks cigarette advertising's taste tests. The joke: a blindfolded smoker declares the coffee (the palate cleanser) superior to the actual cigarettes being tested—suggesting the advertised cigarettes aren't worth smoking. **"Alice in Wonderland"** and other sections are short, punchy jokes about dating and relationships using wordplay ("wondering when she's going to land him"). **"Oh, Yeah?"** satirizes boxing culture and masculine posturing—the idea that a tough fighter casually lights up despite rules against smoking. The cartoons illustrate these gags with exaggerated line drawings typical of the era. The humor relies on observational comedy about consumer culture, dating, and social conventions rather than political commentary. "Murad" was an actual cigarette brand, showing how *Judge* satirized contemporary advertising and consumer behavior.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
GAGS TO RICHES By R. C. O'BRIEN The Blindfold Test The subject: was blindfolded. ¢ He was given three cigarettes to smoke, one after the other. To clear the taste coffee was served between smokes. The cigarettes were numbered, one, two and three, “Gosh, that's good,” he said. “Which is?” he was asked. “That coffee.” If a girl's face is her fortune, my girl ought to get arrested for counterfeiting. Traveroovr Love at first sight in Siam. There was a rumor about that the Old Gold ad writer handed in his resignation. One of the blindfold tests didn’t. come out right. Alice in Wonderland The girls call her Alice, be- cause she is always wondering when she’s going to land him. Lots of Jack makes all work play. A new invention which makes it possible for you to leave home for week. The kitten is shown waiting for Tuesday’s meal. Oh, Yeah? il “The police think they've un- new murder mystery.” the circumstance: at the library they found a man's nose burie¢ a book.” When the special cop at the fights says he'll throw out the first one that smokes—be non- chalant, light a Murad. More Playgrounds The city wants more play- grounds for children, so they're going to widen some of the streets: A vaudeville trapeze performer reads his paper in comfort! comicbooks.com