Judge, 1928-04-28 · page 33 of 36
Judge — April 28, 1928 — page 33: what you’re looking at
What you’re looking at
This page contains **primarily advertising** for Hinds Cream shaving product, framing the ad as solving a relatable male problem: the difficulty of shaving tough beards before work. The left side includes a **movie review column** criticizing contemporary silent film comedians—mentioning Buster Keaton, Charlie Chaplin, and Harold Lloyd by name. The critic complains these comedians are becoming repetitive or pretentious, with Chaplin allegedly surrounding his films with excessive "guff about Art and Literature." The cartoon at bottom-left is a brief **joke about widowhood**: a woman asking for green-edged notepaper is told the shop only has black (mourning paper), and she responds she's a "golf widow"—meaning her husband is always away playing golf, making her feel like a widow while still married. This is gentle domestic satire about leisure activities. The Hinds ad uses **masculine anxiety marketing**, suggesting men dread their morning shave routine. The solution: pre-lather with their cream to soften the beard.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SPARKANS MOTOR REPAIR SERVICE ss Frienp—Hullo, Brown! day, I see! Judging the Movies (Continued from page 22 director caught the picturesque spirit of these stalwart sky work- men, The fascinating locale of the gaunt steel skeletons that al- most overnight stretch skywards with their cold fingers has been It is an American subject, and a pow- erful, thrilling one that could be used as a magnificent background for a realistic movi Unfortu- nately, “Skyscraper” was incon- sistent in places and the dangers of the high places horsed into movie inanities to such an extent that they let you down with all the force of (a girder toppling from the forticth story. Except for these unforunate lapses, Di- rector Higgins maintained a good feeling of the workmen and their code of living, and I recommend it as a picture worth seeing, even though it should have heen much better. “Tones” Night) in’ a Turkish Bath” was a labored attempt at comedy, and it turned out to be soggy, tepid entertainment. Taken from the play by Avery Hopwood and Charles Andrews, it showed signs of and afflic tion, and from the photography iStORM srories | overlooked by the movies. 1 PAYS $3 FOR RACH ONE PRINTED. F besave Puree She's running better to Hu stonist to the titles was a lame produc- tion, Another pair of steel work ers were used in this picture to catch the popular faney of. the movie public that seemingly must have its herocs in pairs, but even had they been triplets they wouldn't have been good. Be. Lenitsen turned out + three’ high comedies several years ago that have yet to be led. Raymond Griffith, after some pictures that were pleasant, neat and most amusing, has gone to England to make pic W. C. Fields has been so maltreated we can hardly bear to think of it. worse and worse. tures, Langdon is getting Buster Keaton won't make pictures except when he fecls like it, and when Chaplin eventually turns out a movie there is so much guff about Art and Literature pamphleted through- out the land, you are hard put to see the picture and enjoy it with- out bothering to analyze — its Greek fundamentals. Lloyd's lat est picture has little that is spon taneous or new in it. Something should be done about our come dians, death by the producers, and any time the public wants to form louder-and-funnier club te pro tect and procure the services of the men listed above, I am will ing to up another burden in the name of art and act as presi- dent and treasurer of the organi- zation, We are being gagged to “Have notepape “No, me you any green-edged am, we have only the usual black mourning edge.” “I'm afraid that’s no good You sce, I'm a golf widow.” -Husonisr Before Shaving HINDS CREAM The real reason So many men Are always late Getting to their offices Is that they Dread that morning Fight with the Tough old beard! Why doesn’t some Kind soul who's Tried Hinds Cream Before lathering up, Put ’em wise To a comfortable Shave for once? Before you lather, in Hinds Cream vigor- two or three You'll be sur- prised how it softens the beard! lather right over ¢ Hinds Cream while it is still wet. Boy! what a clean, smooth, easy shave! After shaving, rub in a little more Hinds Cream until your gers cling. Your skin will feel soft and tee laxed all day. After Shaving HINDS CREAM LEN & FINK, Inc. Sole Distrsbutors Dept. 1038 Bloomfield, N. J Please send me a sample bottle of Hinds Honey and Almond Cream, so | can enjoy asmooth shave for once. od alter April, 1929) Shave your face but save your skin comicbooks.com