Judge, 1928-04-28 · page 2 of 36
Judge — April 28, 1928 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily a **Texaco gasoline advertisement**, not political satire. The illustration depicts Columbus Circle in New York City from an isometric perspective, showing heavy traffic congestion with numerous cars, buses, and pedestrians surrounding the Columbus monument. The ad uses "Christopher Columbus" as a pun—the headline reads "Ask Chris... he knows," playing on the famous explorer's name. The advertisement's message is that Christopher Columbus observes all the traffic chaos and would recognize Texaco's "new and better" gasoline as a solution. The copy emphasizes that improved gasoline performs better in modern engines, implying smoother driving amid urban congestion. This is commercial advertising using wordplay and urban traffic imagery for marketing purposes, not satirical commentary on politics or society.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Columbus Circle, New York Calm... serene » there be stands . . . Christopher “piace Ask Chris... he knows @ Traffic. . . traffic . . . cars roaring, growling, wheezing, snorting, all around him . . . all the time. @ He sees themall . . . eyes them critically, Christopher Columbus does . . . the cars that flash ahead at the whistle . and the cars that limp and drag and hold things up. @ Take heart! Cheer up! Better days are here! For after all it’s largely a matter of the gasoline you use. Fill your tank with the ew and better Texaco « the improved gasoline that forms a dry gas. Scientifically, it’s right for the mew engines . . . practically, you'll see a difference . . . a truly surprising difference. @ Incidentally, the new and better Texaco Gasoline is easy to find. It's sold wherever you see the Texaco Red Star and Green T. The Texas Company, 17 Battery Place, New York City Texaco Petroleum Products _ The NEW ard BETTER fe \. RY TESA CO Ge) as ant, comicbooks.com