Judge, 1928-04-21 · page 35 of 36
Judge — April 21, 1928 — page 35: what you’re looking at
What you’re looking at
This is primarily an **advertisement**, not a cartoon or satirical content. It's a book advertisement from *Judge* magazine promoting a two-volume collection of Jack London stories published by Hawkins Publishing Co. The ad uses a framing device about historical reassessment: the text argues that modern historians dismiss earlier eras, yet valuable figures like Jack London deserve rediscovery. London is presented as an "early American" whose authentic experience with "hardy frontiersmen" gives his writing vitality and enduring worth. The four titles promoted are *Tales of the Fish Patrol*, *The Scarlet Plague*, *The Call of the Wild*, and *The House of Pride*—London's actual works. The advertisement capitalizes on London's reputation to sell a discounted ($1) two-volume set via mail order. There is **no political satire or caricature** visible. This is straightforward commercial promotion leveraging literary nostalgia and the author's frontier authenticity to appeal to readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SSOOSSOOROOSLON | THE SCARLET PLAGUE TALES OR THE FISH PATROL JACK LONBOw T HE modern historian ruthlessly overturns the tombstones of our fore- fathers and rudely picks at their bones—we dance gleefully on the skele- tons of the carly Americans. Yet gold is also found speckling the dusty tinsel decorations of dead decades, and once dismissed men are given literary rebirth as a result. Few people have never heard of Jack London—are you familiar with his work? He lived with the hardy fronticrsmen of his day, and the glowing vitality of those men invigorate his pages. TALES OF THE FISH PATROL THE SCARLET PLAGUE THE CALL OF THE WILD THE HOUSE OF PRIDE Have you read these longer stories of Jack London? We offer a special two-volume, unusually well bound and printed, that include over twenty of this early American's best storics—and we will mail this set to you for one dollar. Use’ the order blank to obtain these sets for yourself or your friends and mail it to us with cash, check or moncy order CoRDER BLANK) HAWKINS PUBLISHING CO. 627 W. 43rd Street, New York City Enclosed find for two-volume sets of Jac Lonpon. Name Address. Name... Address. DOO HOO OOOO OOO} comicbooks.com