Judge — April 7, 1928 — page 36: what you’re looking at

What you’re looking at

This is a **cigarette advertisement**, not political satire. The page promotes Fatima brand cigarettes as a premium product positioned for affluent consumers willing to pay more for superior quality. The imagery shows an acrobatic figure balancing a Fatima cigarette package overhead—a visual metaphor for the product's superior quality and the "difference" consumers pay for. The accompanying text emphasizes that Fatima appeals to smokers who recognize and appreciate quality distinctions, framing premium pricing as evidence of excellence rather than mere markup. Published in 1928 by Liggett & Myers Tobacco Company, this reflects the pre-regulation era when tobacco companies openly advertised in mainstream publications. The ad targets middle-to-upper-class readers of Judge magazine, positioning Fatima within a hierarchy of cigarette brands.