Judge, 1928-04-07 · page 2 of 36
Judge — April 7, 1928 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is **primarily a cigarette advertisement**, not political satire. It features a Marlboro cigarettes ad attributed to the biblical figure Noah, with the tagline: "When it's dark and rainy outside, smoke a MARLBORO." The humor relies on a visual pun: Noah is depicted with two goats (rather than animals from the famous ark story), creating a playful misidentification. The ad uses Noah's association with rain and weather as a setup for the product pitch. The advertisement emphasizes Marlboro's quality—describing the "blending of smooth Turkish and sparkling Virginia" tobacco—and notes the price (20 for 20¢). The "Mild as May" slogan appears at the bottom. This reflects early 20th-century advertising's use of historical/biblical figures for brand endorsement, a common marketing practice of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WHat FAMOUS PEOPLE WOULD HAVE SAID ABOUT MARLBORO “When its dark and rainy outside, smoke * MARLBORO” Rain or shine—Marlboro cigarettes will see you through, One deep draft of Marlboro smoke —and you realize that here, at last, is a quality you have too seldom found in a cigarette—mildness—but what re- freshing mildness! That is the blending of smooth Turkish and sparkling Vir- ginia—from the hand of Philip Morris himself. There's distinction just in being seen with a crested Marlboro package—in- scribed with Philip Morris’ own signa- ture. It’s another indication that you know what you're about—that you recognize a real blend when you meet it. Buy a package today. Marlboro Bridge Score sent free upon request. Philip Morris & Co., Led., Inc. 44 W. 18th St., Dept. T, New York c IGA RET TE S ALWAYS FRESH - WRAPPED IN HEAVY FOIL comicbooks.com