Judge, 1928-03-31 · page 2 of 36
Judge — March 31, 1928 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is **primarily an advertisement**, not satirical content. It promotes Texaco Golden Motor Oil, appearing in *Judge* magazine. The advertisement uses humor to explain motor oil's function. The large illustration shows an engine's internal mechanism with anthropomorphized "wings," personifying the engine as a creature. The text humorously describes engine sounds ("Shoosh," "growl," "snuffle," "tamp") that worry car owners about potential costly damage. The sales pitch claims Texaco oil prevents these problems by properly lubricating all moving parts ("rings, pins, shafts, gears, rods"). The advertisement emphasizes that quality oil keeps engines running smoothly and quietly. The "Full Body in All Grades" indicator shows oil viscosity options. This is commercial content using lighthearted language and visual humor to market a practical automotive product to early-20th-century consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
gel the , | A ~ On SIX % y Ko million ¢ “Shoosh’’— that’s all you hear when My 4 you start the starter that starts the engine that runs your car— And all you care about it, too, maybe—till the first exasperating mysterious growl or snuffle or tump begins to suggest cost price less depre- ciation equals how much am I offered. Beautifully designed and FULL BODY painstakingly fitted parts in- side, under the hood—rings, pins, shafts, gears, rods—a whole complex colony of IN ALL GRADES them, oscillating, pushing, turning, twisting, working, and every last one of them every fraction ofeverysecond depending ontheoil youbuy! Oil—which ought to flow in the cold, hold its body hot or cold, and keep the whole works sweet! And keep the noises out too. The right oil, clean, clear, golden Texaco Motor j Oil, actually will do ic— | T E X A Cc Oo you’ll be surprised! The Texas Company } GOLDEN 17 Battery Place, New York City M OTTO R OIL Texaco Petroleum Products comicbooks.com