Judge, 1928-03-24 · page 13 of 36
Judge — March 24, 1928 — page 13: what you’re looking at
What you’re looking at
# "High Hat: Spirit of Pol Roger Lands in Cincinnati" This Judge cartoon satirizes **Pol Roger champagne** through a fictional account of the brand's "spirit" causing chaos in Cincinnati. The humor centers on a telephone installation gone wrong—when a caller reaches the wrong number, the resulting confusion causes someone (likely representing the product) to crash into a public fountain. The satire includes product placement gags: **Proctor and Gamble** (Ivory Soap makers) appear as rescuers throwing soap bars, while **Irving Berlin** supposedly composed a march called "Spirit of Pol Roger." Mayor Seasongood features as a bewildered authority figure. The joke conflates drunken behavior with champagne consumption—the "spirit" creates literal chaos and foam (from soap), while authorities struggle to restore order. It's essentially an elaborate advertisement disguised as mockery, typical of Judge's advertiser-friendly satire that promoted consumer goods through comedic scenarios.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
GH OF POL ROGER LANDS IN CINCINNATI! i, Oheco, March 24— a splash we i : middle of Fountain Last weck Ma telephone installed in t of Pol Roger! one of those I phone rang and Mae yells, “Hey, f wants to speak to I, sir, Twas so startled control of the and the next thi Janded right si of the fountain! I knew we had with one hand and drink with the ck in the middle (Call us up some time— the number is Pol Roger 9245.) Well, sir, all that boy’s done ever Phone is phone, but he overdoes it! Mae was thrown headlong out of the cock-eyed pit looked down there was up to hiy neck in water and naturally out of his element. gathered in no time them was Mayor Ses since is phone! we were passi asked them to send up some ice ux effusively, Well, this afternoon we were still calling people up. ice above the drone of who we found out afterward were Mr. Proctor ond Mr. Gamble, came dashing forward and started throwing bars of Ivory Soap to Mac. It saved him from watery grave all) right, but in his struggle to grasp. the slippery cakes of soap he stirred up a terrible suds, and as. he climbed out of the fountain a policeman saw him and thought frothing at the month. Well, sir, he started chasing poor Mac around the fountain, and about the tenth time around Mac stepped on one of the cakes of do went right in the foun gain! Well, after they had done this quite a while, Mayor rd got rather peeved and forward said rather stiffly, “Really, gentlemen! — If you will stop. this silly playing in the fountain we will) repair to the Sinton, wheres awaits!" At this the t up our new march” tain Pol Roger.” written expressly for us by) Irving Berlin, and we paraded up Fourth Strect to. the phone for a while and Sinton, where a » was had by all, Mac sang “I'm For- ever Blowing Bubbl while Mayor Season! him on the harpsichord, and then we told riddles. We en joyed Cincinnati very much, but before we come back th ve yot toe put a over that fountain! down just above tops and we were skim- Jupar, dn comicbooks.com