Judge, 1928-03-10 · page 35 of 36
Judge — March 10, 1928 — page 35: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it's a straightforward **advertisement** for Canada Dry Ginger Ale from circa 1928. The ad promotes Canada Dry as superior to competitors by emphasizing: authentic Jamaica ginger content, absence of capsicum (red pepper) that causes the burning aftertaste common in other ginger ales, and health benefits ("really good for you"). The tagline "The Champagne of Ginger Ales" positions it as premium. The visual shows a bottle with an ornate coat-of-arms crest and an elegant serving glass, reinforcing luxury positioning. The ad copy uses medical/scientific language typical of 1920s advertising, when makers routinely made health claims about beverages. This appears in *Judge* magazine simply as paid advertising content, not editorial satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
E Different from Every Other Ginger Ale No Mere accident of fate has given “Canada Dry” the qualities which make it so delightfully refreshing, and so different from every other ginger ale. “Canada Dry” enjoys the rare distinction of being a real ginger ale, made from the highest grade Jamaica ginger. No biting capsicum (red pepper )—the cause of the unpleasant burning after-eflect of ordinary ginger ales—is contained in “Canada Dry.” Because of its purity and quality, this fine old ginger ale is a drink not merely to quench your thirst, but to refresh and invigorate—to add a touch of joy and joviality to every occasion—to gladden your days and nights the whole year through. The ginger in it is really good for you. ‘CANADA DRY" Reg. U.S. Pat Of. “The Champagne of Ginger Ales” Extract imported from Canada and bottled in the U.S. A. by Canada Dry Ginger Ale, Incorporated, 25 West 43rd Street, New York, N. Y. ©1928 In Canada, J. J. McLaughlin Limited. Established 1890. comicbooks.com