Judge, 1928-03-10 · page 2 of 36
Judge — March 10, 1928 — page 2: what you’re looking at
What you’re looking at
# Analysis This page from *Judge* magazine advertises a 52-lesson correspondence course on business and banking. The cartoon illustrates the narrative: a young man (Ferdie De Lower Lipp) who started as an office boy has risen to become a bank officer, now conducting business with two other men in suits. The satire targets the "self-made man" mythology popular in early 20th-century American business culture. The humor lies in the exaggeration—that merely 52 lessons could transform an office boy into a bank officer commanding respect. The setup mocks both the naïveté of ambitious young men and the overselling of correspondence courses as shortcuts to success. The advertisement box offers the course for $5.00 (or installments), targeting working-class readers aspiring to white-collar advancement.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FROM OFFICE BOY TO OFFICER bi WN gnc e | ORLA BRR SOR KY oO ie x bX i iy cr | u mittently for a quarter of a century At the end of this period he could draw a map of all the prep school and college campi in the Eastern United States, including New Haven. He could also read and write, so our hero's parent gave him a tele- ine and a desk in one of his downtown offices Zor months he was the laughi of Wall Street y. however, his father came in the office unawares yght him reading. pany. Ine a New Vork City can't get anywhere that way,” he admonished “Is that so?” the boy came back with startling facility. Well, the boy's father was so amazed at this sudden show of wit that he gave him money to buy the hank pewenwcensnnscncs Pee ewww www wen nnn wnnnncne errr AND WITH ONLY 52 LESSONS! i V E list the business career of Ferdie De Lower Lipp and a suit with extra trousers. Ferdie hed learned as one of the more remarkable achievements of the secret. American business. erhaps you, would like to own a bank. Send Born of rich but dishonest parents at an early age us the coupon cash for our S2 lesson course i Ferdie was shipped to school, where he remained inter- study, and then see what happens. comicbooks.com