Judge, 1928-03-03 · page 25 of 36
Judge — March 3, 1928 — page 25: what you’re looking at
What you’re looking at
This page from *Judge* combines a bridge card game problem with advertising for Sidney S. Lenz, presented as "the world's champion" of auction bridge—a popular card game of the era. **The Content:** The main feature is "Problem No. 4" in a series where readers submit solutions to bridge scenarios for prizes (silver trophies by Gorham). Lenz personally judges entries. The specific hand shown requires North-South to win five of six tricks with no trump suit. **The Advertisement:** The right side promotes Lenz's instructional materials: a two-volume book published by Simon & Schuster containing his "popular problems from New York theater programs," and subscriptions to bridge magazines. The ad claims studying Lenz's 4,000 hands will dramatically improve average players' game. **Social Context:** Bridge was enormously popular among educated, middle-class Americans in the 1920s-30s. Lenz was a genuine bridge celebrity. This page exploits his fame to drive subscriptions and book sales while *Judge* builds readership through competitive problem-solving—a common editorial strategy combining entertainment with commerce.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OW GMD IG MEd IE | You may boast— ly, of course—if you win a Lenz He has & time National and Inter ional Bridge Whist ¢ onship. His is the greatest name in Auction Bridge. HIS is the fourth of a series of Lenz problems published in JUb¢ Prizes weekly for the best three solutions. Sterling silver trophies by Gorham for the best three scores in the series. Mr. Lenz personally conducts this department. E His decisions will be final. If two or more contestants tic, both or all will receive like prizes. the series less than Problems will grow more difficult as progresses. The series will run not thirteen weeks nor more than sixteen. Contestants should give as directly and clearly as possible all essential variations of attack and defense in playing the cards. Address solutions to Sidney S. Lenz, His Desk, JUDGE, 627 West 43rd Street, New York City. Problem No. 4 The number of the problem must be clearly indi- cated by the contestant at the top of cach solution. Only one side of cach sheet of paper used should be written on. All solutions ceived not later I2th. must be re- than March Lenz solution will be published in March 3st issue. Names of winners will be published in April 7th issue. $0 van © ‘ First. Prize year's subscription to Third Prize QQ) An a of Lenz on d 2 volume. Published by Simon & Schuster. Contains all his popula 1 roblems from New York theater programs Or (2) A year's subscription to Auction Bridge Magazine. It is No Trumps. South has the lead. North and South must) win five of the six tricks against any defense by East and West. (See next page for Lenz Solution to Problem No. 1) 3 | Let Sipney S. LENZ the world's champion IMPROVE YOUR BRIDGE in One evening An average very hand by the ordinary playet! Think what that is in losing of making game! Watch Sidney S. Lenz Play 4000 Hands play expert bridge fe un- 37 West | Pease send me by Parcel Post Collect, The | Lens two-vol ride. f | agree to postage | stay je not ine completely Name. City State 4 (1) (2) Check the volume you desire if you one volume, Volume I or Volume 11, $2.50 p (Prepaid $2.5 comicbooks.com