Judge, 1928-02-25 · page 36 of 36
Judge — February 25, 1928 — page 36: what you’re looking at
What you’re looking at
This page from Judge magazine is a straightforward **advertisement for Camel cigarettes**, copyrighted 1927 by R.J. Reynolds Tobacco Company. It contains no political cartoon or satire—it's a paid commercial. The ad claims Camel is "the most popular cigarette in the United States" and emphasizes that quality alone makes it superior. The copy dismisses competitors' health claims ("special treatments to make cigarettes good for the throat"), arguing that only "choice tobaccos" matter. For modern readers, the jarring element is the **complete absence of health warnings**—the ad freely promises smokers can focus only on "pleasure" without concern. This reflects pre-1964 advertising, when cigarette dangers weren't legally mandated to be disclosed and manufacturers actively marketed smoking as harmless.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ERS] Camel The most popular cigarette in the United States Quality put it there—quality keeps it there. Camel smokers Hi) are not concerned and need not : be concerned with anything but the pleasure of smoking. ¥Y If all cigarettes were as good as Camel you wouldn’t hear anything about special treat- ments tomake cigarettes good for the throat. Nothing takes the place of choice tobaccos. comicbooks: com