Judge, 1928-02-25 · page 3 of 36
Judge — February 25, 1928 — page 3: what you’re looking at
What you’re looking at
# Analysis of "When Sore Throat Rules the House" This vintage advertisement for Listerine mouthwash uses domestic humor rather than satire. The "cartoon" shows a worried father being served soup by his wife while apparently ill—illustrating the page's main theme about sore throats disrupting household life. The content is primarily **advertising copy** disguised as helpful advice. It frames Listerine as a preventative antiseptic for colds and sore throats, suggesting mothers use it to protect their families. The "worried father" image creates emotional appeal—showing the domestic disruption caused by illness. The text's reference to "Listerin[e]" as "the safe antiseptic" and mentions of checking "cold weather complaints" reveal this targets anxious parents during winter months. This represents typical early-20th-century medical advertising that made broad health claims about mouthwash.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
When sore throat rules the house Mothers should present the facts to a great novelist and let him write of the trials of a woman whose three children and husband are at home for a week or more with a cold. Fretful little Junior . . . his sniffling sisters . . . the irritable father out of his element . . . the worry of wondering whether it is just a cold or something worse. Can such trying sieges be avoided? Oftentimes, yes. Listerine, the safe antiseptic, used THE NEXT TIME! The next time you buy a dentifrice ask for Listerine Tooth Paste at 25c the large tube. It has halved the tooth paste bill of early has checked many and many a cold before it had a chance to get the upper hand. At the first sign of irritation use Listerine full strength. Asa gargle. Asa mouth wash. And occasionally diluted, as a nasal douche. You will be delighted to find what threatened to be a nasty cold is often gone in a day or two. The antiseptic action of Listerine explains its ability to check cold weather complaints. The moment it enters the mouth it attacks the disease-producing bacteria that lodge there. The intelligent thing to do is use it systematically during these cold weather months when “flu” and pneumonia are a constant menace. Lambert Pharmacal Company, St. Louis, Mo., U.S. A. Do something about it ~ ~ ~ ~ More than 50 diseases have thetr beafnning or de- velopment In the THROAT and nose. Some of mild character, yield to an anti- i] septic. Others, more sert- . At the first and If no improve- hown, consult a LISTERINE -the safe antiseptic