Judge, 1928-02-25 · page 28 of 36
Judge — February 25, 1928 — page 28: what you’re looking at
What you’re looking at
This page blends **advertising and satirical commentary**. The left side promotes "Holt" (likely a bicycle brand) with exaggerated testimonials—a common advertising trope mocking get-rich-quick schemes. The copywriting ("GET HOLT OF A HOLT!") plays on the product name. The right side continues a serialized article about Dutch cycling culture, presenting it as absurdly central to Dutch identity. The satire suggests that Holland has become so bicycle-obsessed that six-day bike races are unnecessary because ordinary citizens already ride constantly as part of daily life. The humor comes from treating bicycle riding as a national obsession comparable to chewing-gum contests in America or frog-racing in France. References to "Hans Brinker" (the famous skating story) and Dutch locations anchor the joke: if skates once defined Dutch culture, bicycles have now replaced them entirely. The text mocks this cultural fixation while pretending to celebrate Dutch cycling prowess—typical Judge satire attacking American consumer culture and national stereotypes.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WOULD YOU LIKE TO EARN BIG MONEY IN YOUR SPARE TIME? ANY Holt users have made as high as $100 a week! What do you do school ? afternoons after What do you do when your wife is out at a concert? CAPITALIZE ON YOUR SPARE TIME! BUY A HOLT! Read what “Red” McGillicudy did during his spare time. “T seen your ad in the JUDGE book and went right out and bought a Holt. Since then I've increased my income from $11 a week to $10,000 a year and only work two hours a day!” YOU CAN DO THE SAME! “GET HOLT OF A HOLT!” ® OLTS [ ALLEZ-OOV-BOOM! Continued from Page Twelve came into instant favor and soon the sound of whirring pedals vied with the sound of the whirring wind-mills of the Lowlands. Where the people of Holland were accustomed to go on a two-, three- and even six-day skate (the maximum skate on which a Dutchman can be induced to go), they now went on a two, three or six-day bicycle tour What reader of “Hans Brinker” not with the account | of the extended travels per- formed by the bouers, the bulb DR. XAVIER forcers and the RUPPZKNOPE cheese chandlers of the country in the ordinary in- tercourse of com- | merce? Days and days on the ringing. steel having long been | as nothing to the ordinary Hol- lander, soon days and days over the flying wheels | wrong to were as less. eat garlic Thus it was : that in two gen- and have| erations a little Hans or a little Gretchen was born with his or her foot in the saddle, so to speak, and a na- tion of six-day bi i created. routes developed, it took a neat six days to make the grand tour of the country — start- ing at Edam, through Shie- dam, Rotterdam, Hotdam, Goydt- dam, Haarlem, Spuyten Duyvel, Mount Vernon, New Rochelle, back over to the Bronx River Parkway and ending at The Hague. On pleasant days it is still more the custom than otherwise for a merry party to start out on “dijkes” over the grand tour, merely for the exercise or a little breath of fresh air (frijsh looftijk). As for the existence of the profes- 26 ALSO Is it you ever been a mother? MRS. SILAS MARNER in Next Week's Issue a native knowl- sional six-day bicycle race in Hollan? you would no more hear of it than you would of an open national chew- ing-gum contest in the United States. or an open-and-shut national frog- cating contest in France. Holland is too accustomed to six-day bicycle riding to grow excited (beit) over it With her, six-day bicycle riding is a necessity. Any Dutchman _ that cannot hold his own for six days on a bicycle, is just a Dutch- man! In_ fact, any attempt to organize a_bi- cycle contest for | money prizes would bring out the entire Dutch nation in com- petition, judges Official Tonsil Snatcher of Europe, will tell How I Got Alfonso’s 3s fachae. Adenoids and the peaceful land of a million tulips would be a veritable sham- bles. To avoid this very dis- aster, in ) ycle riding within the bor- ders of the Netherlands was declared against Dutch law (ver bootjen). It is for this reason that the next time you examine a si day bicycle race program, you READ what Mrs. Silas will find a dis- Marner has to say on tinct majority of Hollanders (mostly younger sons) entered in the ranks of the riders. Compet- ing in foreign lands, they are 57 Other Varieties (and who will of articles | not wish them the best of luck?) attempting to turn into coin of the realm (jacjk) edge and a nat- - ural ability. In- deed, their skill and power, aptitude and proficiency was acquired almost with — their mothers’ milk (milik), the mothers, in turn, acquiring the milk from the neighborhood miljkmann. For in Hol- land, even the neighborhood miljk- mann (that odd fellow) has a bicycle. comicbooks.com