Judge, 1928-02-18 · page 2 of 36
Judge — February 18, 1928 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily an **advertisement** for "Here's How!" - a cocktail recipe book - rather than political satire. The ad exploits public health anxieties of the era. The text warns about sore throats from "overheated homes and arguments" and "exposure to flying missiles," recommending Gordon Water as a gargle. It then promotes the book by claiming improper mixing of this product caused alcoholism in "many a man." The industrial photograph shows lumber yards, likely referencing post-WWI economic concerns. The included postcard from "Judge, Jr." requesting the book appears designed to encourage reader participation. The satire is **indirect**: the ad mocks health-conscious consumers by suggesting a commercial product book offers medical solutions, while the alcoholism reference darkly hints at Prohibition-era anxieties about drinking mixtures.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Watch your throat!’’ Due to overheated homes and arguments, changes of temperament and exposure to flying missiles, you are in constant danger of colds, sore throat—or worse! You can reduce this risk considerably if you care to. Every night when you get home, gargle with Gordon water but Be Carerut how it is mixed! There is the real danger! Many a man has contracted Alcoholosis (unpleasant in- toxication) by taking Gor- don water full strength! Buc by judicious mix- tures many a cold and sore throat, threatening to be- come serious, has been quickly checked by this pleasant antiseptic. Gordon water immediate- ly attacks the germ-produc- ing bacteria in the mouth, nose and throat if mixed properly. The wise thing to do, of course, during bad or fair weather, is to use Gordon Water, properly mixed, night and morning. Rinse your mouth with it. Inhale it through the nose. Rub it in your hair. Scrub your teeth with it! But remember—it must be properly mixed, and there is only one book that tells you how to do it right. And that book is “Here's How!" by Judge, Jr.! The new 1928 edition contains 55 wonder- ful drink recipes and toasts and sells for a dollar. Gargle when you get home Throat Nose and Elbow more than 50 diseases have their beginning \ Watch Your Throat! Judge, Jr. 627 W. 43rd St. New York City. Dear Sir: I think I have a sore throat because I'm thirsty all the time. Here'sa dollar. Send me a copy of ‘*Here’s How!" “HERE’S HOW!” —the safe mixture book comicbooks.com